ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. What is a value chain? That is mutual value creation.

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? That’s the purpose of VoC. and continuing VoC education (certifications, conferences, etc.). Radical changes in VoC management are necessary.

VOC 54

VOC Voice of the Customer Social Media Customer Feedback 54

Confirmit

APRIL 19, 2017

In the business-to-business world, the concept of Voice of the Customer is gaining momentum. But despite good intentions, and the opportunity for increased revenue from both new and existing customers, building a successful VoC program in a B2B organization can be a challenge. Voice of the Customer Webinars.

B2B 55

B2B VOC CX Voice of the Customer 55

Totango

JULY 24, 2020

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. Leverage Voice of Customer Feedback. Get started for free today.

B2B 62

B2B VOC Customer Feedback Voice of the Customer 62

ClearAction

NOVEMBER 3, 2017

This progress was achieved by engaging employees company-wide in coordinating customer-focused improvements across Operations, Marketing, Service and other functional areas. She had a hunger for voice-of-the customer (VoC) data and drove cross-functional improvements. Go beyond traditional VoC.

Customer Experience 119

Customer Experience VOC Net Promoter Score B2B 119

Confirmit

DECEMBER 4, 2018

There are three key building blocks forming our approach to enabling B2B organizations to get their Confirmit CX program up and running quickly. Our program building blocks are: Horizons : Technology platform that underpins our VoC solutions. More specifically, we provide support in the following areas: VoC Program Design.

B2B 40

B2B VOC Text Analytics Government 40

Lumoa

JUNE 30, 2022

There are three big things you can do to promote the customer experience across your company: Measure the impact that CX has on financial or business metrics Proactively advocate for CX across the company Develop the CX team so that you can represent the voice of the customer. Representing the voice of the customer.

Customer Experience 110

Customer Experience VOC CX Voice of the Customer 110

Confirmit

MARCH 1, 2018

W5 is Ireland’s first ‘full-service’ Customer Experience (CX) consultancy, focused on enabling customers to develop excellent customer experiences that distinguish their brand and grow their business. Voice of the Customer Market Research Case Studies.

B2B 40

B2B VOC Voice of the Customer Touchpoint 40

Callminer

FEBRUARY 27, 2019

Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. Essentially, the process of finding the voice of the customer can be done a number of ways, using many different methods. Conduct in-depth customer interviews.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Yet, today few B2B suppliers pay attention to these facts.

Customer Experience Management 54

Customer Experience Management VOC B2B Customer Experience 54

Confirmit

JUNE 15, 2017

Last week customer experience practitioners and executive-level VoC program sponsors from leading organizations convened in New York City for Confirmit’s Second Annual B2B Summit. Voice of the Customer Company. This is one of our key events of the year and it’s getting bigger and better every time.

B2B 40

B2B Net Promoter Score VOC NPS 40

Confirmit

NOVEMBER 15, 2020

After just five months, Louise successfully launched the Voice of the Customer program and created its first-ever Customer Service Week, providing staff with training to help them learn about the new VoC tool, understand results and bring customer feedback to life. Voice of the Customer Best Practices.

CX 52

CX VOC Text Analytics Voice of the Customer 52

Intercom, Inc.

MAY 22, 2019

Here are five quick takeaways: To be truly customer centric , companies need to break down organizational silos, understand how to collect feedback at the right time in the right place and invest in cultural transformation. What’s keeping companies from prioritizing customer experience? All I’m thinking is: “You know me.

Voice of the Customer 199

Voice of the Customer Net Promoter Score Machine Learning ML 199

ClearAction

MAY 24, 2016

High-pressure components of their customer experience include their reputation, productivity, time-to-market, cycle time, assets usage, opportunity cost, substantial financial risk, and career paths. B2B Customer Loyalty. B2B buying decisions are often complicated. B2B Decision Influencers. And rightly so.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

ClearAction

DECEMBER 31, 2015

Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. All too often, it is assumed that B2B needs to be doing the same thing that B2C companies are doing, or that B2B companies are way behind B2C.

Customer Experience 54

Customer Experience Net Promoter Score B2B Voice of the Customer 54

Callminer

AUGUST 6, 2019

.” – Aimee Lucas, Four Steps for Making Your Customer Insights Users Successful , LinkedIn; Twitter: @Aimee_Lucas. Call center software should be paired with a good Voice of the Customer solution. Finding the right VoC platform is crucial if you want to successfully improve your service. Keep things up-to-date.

Contact Center 140

Contact Center VOC Social Media AI 140

Confirmit

FEBRUARY 20, 2018

While listening to customers (and of course employees) is great, what’s most important is demonstrating that you’re taking the Voice of the Customer and using the insights you gather to make decisions and have an impact on your business. Voice of the Customer Voice of the Employee Market Research Company.

Contact Center 40

Contact Center VOC B2B Voice of the Employee 40

Lumoa

MAY 5, 2022

The Benefits of a Customer Experience Strategy Customer Experience strategy gathers the threads and shows the way Five important steps for the development and implementation of CX CX in the crystal ball What is Customer Experience? CX is the customers’ experience of the product or service itself.

Customer Experience 110

Customer Experience Artificial Intelligence CXM E-commerce 110

Confirmit

APRIL 16, 2018

For quite some time, the default assumption has been that an organization’s Customer Experience (CX) team should be the exclusive owners of initiatives to listen to the Voice of the Customer (VoC) and improve the Customer Experience. Let’s be honest: B2B customer relationships can be fragile.

CRM 40

CRM Customer Experience Close the Loop VOC 40

PeopleMetrics

FEBRUARY 25, 2022

Voice of Customer (VoC) or customer listening. Voice of customer refers to the aggregate picture of your customers' expectations, preferences, dislikes, and feedback over time. A VoC program collects, studies, and analyzes this information to help guide strategic decisions. CX metrics and KPIs.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

ClearAction

AUGUST 16, 2016

Robust processes and tools are necessary for strategic action on VoC data. When I was at Applied Materials we had a well-oiled machine in our VoC actioning. Stay tuned for part 2 of this article: Organizational Adoption of Customer Experience Excellence. 3 Types of Customer Experience Action Essential to ROI.

CXM 67

CXM Customer Experience VOC Sports 67

Futurelab

FEBRUARY 23, 2024

Long-term B2B contracts are not easy to secure and almost impossible to rescue when gone. This little incidents show how important the individual results are in a Voice of the Customer program. In B2B individual customers easily represent hundreds of thousands if not millions in lifetime value.

VOC 144

VOC B2C Manufacturing B2B 144

ClearAction

MARCH 23, 2015

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Just what is it, anyway?

Government 86

Government Customer Experience CXM VOC 86

ClearAction

JULY 21, 2016

How to Increase Synergy in B2B Voice-of-the-Customer Lynn Hunsaker. If you’re looking for ways to gain more value from customer feedback, one of the best things you can do is banish silos. Beyond that, consider the silos of various components of customer experience management (CXM).

Voice of the Customer 54

Voice of the Customer B2B CXM VOC 54

Waypoint Group

JULY 18, 2018

However, as a Customer Success professional, I have learned that I have an opportunity to take the voice of the customer and be the conduit back to the product team to drive and prioritize where the focus of the product needs to be, from a customer perspective.

NPS 40

NPS VOC Voice of the Customer Start-ups 40

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. You can increase your sensitivity to your customer needs by: Prioritizing Voice of the Customer (VoC) information.

Customer Retention 63

Customer Retention Scorecard B2B VOC 63

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. Why is there a gap?

VOC 54

VOC B2B Customer Experience Close the Loop 54

ClearAction

APRIL 18, 2020

As described throughout this series on CEO’s Guide to Growth through Customer-Centered Management , customer experience is customers’ realities compared to their expectations. Customer experience management , as it should be managed, is alignment of the company to customers. Customer-Centered Growth.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Close the Loop 62

SurveySensum

SEPTEMBER 19, 2022

Imagine the positive influence a business can have on its bottom line if it can tune into the voice of the customer. What is the voice of the customer and how can you listen to it? What is the voice of the customer (VOC)? How does the voice of customer help businesses? …is always right.

VOC 52

VOC Social Media Voice of the Customer Sentiment Analysis 52

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean?

VOC 62

VOC B2B Close the Loop Non-Profits 62

Waypoint Group

JANUARY 31, 2019

NOTE: Last week’s blog, Stop the Check-InSanity: How to Make Ongoing Customer Interactions a Win-Win , was so well received that I decided to elaborate this week. Happy and successful customers are far more likely to be retained. Make sure you are creating happy customers that perceive success.

B2B 40

B2B Gaming Voice of the Customer Sales 40

Waypoint Group

MARCH 3, 2015

I’m often asked questions like this one: “Can you provide a benchmark on how much a B2B company can improve NPS during the first year of the program? Instead, link VoC/NPS to a key initiative or process already underway that will benefit from feedback. influence purchase decisions) in your customer accounts?

NPS 60

NPS Net Promoter Score VOC B2B 60

Waypoint Group

MAY 23, 2018

So what metrics are good indicators of strengthened customer relationships? Consider using a B2B-centric customer feedback tool such as TopBox to be able to collect and visualize the health of the account in a scalable way. Include the right customer contacts in your account-planning processes (i.e.

Non-Profits 40

Non-Profits B2B Sales Voice of the Customer 40

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

SurveySensum

DECEMBER 28, 2020

Are you starting your customer experience journey? Are you planning to implement a VOC program? . They are acquiring customers at the lightning speed. . But, they were struggling a lot in retaining those customers! What is the Voice of the Customer? How to capture VOC data?

VOC 98

VOC B2C Social Media Voice of the Customer 98

Waypoint Group

JUNE 13, 2018

It’s not that driving better customer experiences (CX) is a bad thing; it’s that there could be a higher calling for CSMs, if customers have an appetite for it. you should assume these customers have an appetite for it, but again you best make sure you know the answer). One more hint: Voice-of-customer <> NPS!

CX 40

CX NPS Legal Customer Feedback 40

SurveySensum

JULY 14, 2020

A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Chad Horenfeldt – Director of Customer Success at Kustomer. Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132