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What is lead generation?

Intercom, Inc.

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. What is the difference between a lead and a prospect? A prospect is a qualified lead and can be anyone in your target market.

B2C 118
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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

Is 2024 the year of customer success or sales? This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time.

Sales 106
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The marketer that’s always on? Your chatbot

Intercom, Inc.

With the right setup, a chatbot can power your marketing as well so you never miss a lead. Here’s an in-depth look at how chatbots can be used to engage visitors browsing on your website and turn them into leads for your sales team. They send your leads the exact messages you want them to see based on rules you define.

Sales 177
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Announcing The 21st Century Guide to Lead Qualification

Intercom, Inc.

It’s time to adopt a more modern approach to lead qualification, one that puts your prospects’ needs first. Today we’re publishing The 21st Century Guide to Lead Qualification to help. In the 1960s, IBM revolutionized the sales process with the introduction of BANT, a framework for finding qualified leads for your product.

B2B 135
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Lead conversion: Examples and effective tips for improvement

Zendesk

Finding prospects can feel so difficult that many companies throw excess resources toward lead generation, but then stall when it comes to converting those leads into sales. With so much effort going into gaining initial interest, it’s doubly frustrating when sales leads aren’t immediately ready to buy.

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What are sales leads? (+5 lead generation tips)

Zendesk

Every salesperson is eager to hit their monthly quota—the more sales, the better. But the road to that finish line is reliant on a set of key players: sales leads. Before sales reps can meet their targets, they need a clear understanding of what a sales lead is and how a lead is different from a prospect.

Sales 105
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What is a sales funnel? The ultimate guide

Zendesk

The concept of a “sales funnel” is a little misleading. But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way. That doesn’t mean your sales and marketing teams should settle for a slow drip of conversions, though.

Sales 86