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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Optimizing your customer feedback strategy in 2023

Lumoa

Strategically reacting to customer feedback can increase customer loyalty and retention. In this post, you’ll learn why customer feedback is integral to your business’s success. These commonalities are elements of your customer journey —the sum of all interactions customers have with your brand.

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Top 11 Key Drivers for Digitizing Customer Experience

SurveySensum

Now, let’s explore the eleven key drivers propelling the digitization of customer experience. In general, you should follow the latest research on what your customers want and run surveys of your own to figure out how to tailor CX to their preferences. Data confirms this as well.

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Understand what makes your customers click

RateMyService

Most businesses were used to traditional ways of customer acquisition. The pandemic presented business owners a new reality where they had to develop new ways of customer engagement or risk going under. What trends are you seeing this year? This is also very strongly linked to Bernard’s comments on humanising businesses.

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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

They asked you about your experience with them at the right time, took action on your feedback, called you to inform you about the action taken, and took an extra step by giving you a personalized discount. This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience.

Retail 52
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

They asked you about your experience with them at the right time, took action on your feedback, called you to inform you about the action taken, and took an extra step by giving you a personalized discount. This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience.

Retail 52
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Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Intercom, Inc.

Adam: It seems like this is a case for just getting something out there and getting it in the hands of potential customers as early as possible, rather than getting stuck in that ongoing cycle of validation pre-release. I wanted to have paying customer feedback as soon as possible. An organic approach to customer acquisition.