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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Moreover, you can put customer retention strategies into focus only when you have customers to retain.

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4 Gold CX Metrics for CX Leaders

ClearAction

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Otherwise, gaps between these will cost you a lot (negative word of mouth (customer effort score, CSAT), churn, costs to serve, internal productivity, etc.).

CX 62
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Why CX Champions must continue raising the bar on excellent customer service

Zendesk

You can find answers in the 2022 CX Accelerator report , where CX organizations are categorized according to our CX maturity model scale and rank as Starters , Emergers , Risers , and CX Champions. Here we’re focusing on CX Champions. Realizing CX maturity doesn’t mean that there isn’t room for improvement.

CX 52
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CX is a Team Sport: 2 Surprising Views

ClearAction

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Controlling Touchpoints Model. ” (silos!)

Sports 62
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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. is CX Annuities. Lost ROI on customer acquisition cost.

CX 62
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What is Customer Service Week? +8 virtual ways to celebrate it

Zendesk

Customer service jobs can be tough during normal times, but the pandemic has made things even harder. Customer engagement has reached record highs all while service representatives have been adjusting to longer hours, new technologies, and remote work. What is National Customer Service Week?

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5 Top Customer Service Articles of the Week 7-26-2021

Shep Hyken

Each week I read many customer service and customer experience articles from various resources. Negative Employee Experiences Can Translate Into Poor Customer Service, Report Says by Emilie Shumway. (HR How to Build Customer Loyalty with a Thank You Page by Thomas Griffin. Sixty-four percent of U.S.