Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

Sales 98

Sales Non-Profits B2C CRM 98

Totango

OCTOBER 2, 2020

We are seeing this now, as the pandemic recession pushes companies to reduce their spending on non-essentials , such as subtle product variations, and instead, portray themselves as dependable and steady by focusing resources on the bottom-line. It is an example worth following in the B2B recurring revenue sector.

Customer Retention 118

Customer Retention Non-Profits Customer Acquisition Customer Relationship 118

ClearAction

AUGUST 22, 2020

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs. Compelling Action.

Customer Experience 77

Customer Experience Non-Profits Gambling Innovation 77

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs.

Customer Retention 52

Customer Retention Non-Profits Social Media Gaming 52

Hodusoft

OCTOBER 19, 2023

As per a report , companies with a highly engaged workforce are 21% more profitable and 17% more productive as compared to those with disengaged staff. This proves that employee engagement is a fundamental factor in business profitability. This methodology uses principles to streamline processes and remove non-value-added activities.

Contact Center 52

Contact Center Predictive Analytics Non-Profits Customer Satisfaction 52

Customer Bliss

AUGUST 8, 2017

With a track record in transformational leadership, Stephen has built a reputation for leading and implementing successful customer focused, innovative and profitable initiatives. During his career, he has also held a number of non-executive roles with professional bodies and the financial services regulator. More About Stephen.

Non-Profits 55

Non-Profits Innovation Customer Acquisition Technology 55

Intercom, Inc.

JULY 26, 2018

An organic approach to customer acquisition. How did you approach getting your earliest customers in those days? We could get profitable if we laid off half the team. We weren’t profitable from making those cuts, but it extended the runway so that we didn’t run out of money in six to eight weeks.

Non-Profits 137

Non-Profits Finance Start-ups Customer Acquisition 137

MattsenKumar

JUNE 3, 2021

With small businesses shutting down and the non-availability of products on the web, people are coaxed to forget their culture and roots. While in India, veg pickles are popular, Chinese prefer non-vegetarian pickles. The final price will drop with no middle man involved, and the overall profit will also increase.

E-commerce 52

E-commerce Retail Non-Profits Government 52

SugarCRM

APRIL 12, 2021

Without understanding the why or having a time-aware picture of accounts , sales has no discernable way to accurately stem the outflow of customers with traditional CRM systems. . Customer acquisition costs more than customer retention. Increased visibility is invaluable to understanding customers and their behaviors.

Non-Profits 26

Non-Profits Artificial Intelligence CRM Predictive Analytics 26

Qualtrics

AUGUST 25, 2021

They don’t know how to identify the right mix of brand attitudes and strategies to improve key outcomes such as customer acquisition, website traffic, or subscriptions. But some simply aren’t in a position to do so (sometimes due to limited resources) or don’t know exactly where to begin.

Key Driver Analysis 26

Key Driver Analysis Non-Profits Customer Acquisition Gaming 26

Intercom

FEBRUARY 3, 2022

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. It’s easier to test new customer acquisition strategies.

Real Estate 111

Real Estate CX Social Media Start-ups 111

ClearAction

MARCH 22, 2024

This was summarized in Stephen Diori’s Forbes article: “Delivering Superior Customer Experience is a Team Sport” 2 (All the quotations below are from Diori’s article. Non-quotation phrases are from Lynn Hunsaker.) “Commercial operations are increasingly out of sync with the customer journey they support.”

Sports 62

Sports CX Scorecard Touchpoint 62

SixteenVentures

DECEMBER 31, 2019

Everyone is in Customer Success. Customer Success Beyond Usage Data. Customer Success At Your Expense Hurts Everyone. The Role of Customer Success in… Customer Development. Customer Acquisition. Customer and User Onboarding. also known as Customer-driven Growth). Technical Support.

Start-ups 136

Start-ups Sales NPS Non-Profits 136

Customer Bliss

SEPTEMBER 14, 2017

Relationships are one of the only things that can get you through a conversation largely dominated by profit/revenue metrics. One of the big changes in five years is a new mantra: “Defend the customer, not our process.” It’s too often to think “Oh, we told the customer this a million times, it’s their fault and not yours.”

Non-Profits 61

Non-Profits Start-ups Customer Acquisition Government 61