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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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5 Frustrations Customers Have with Help Desks

Return Customer

And that 1 in 4 customers would pay 10% more just for better customer service as per ShepHyken’s 2021 Achieving Customer Amazement Report. Inefficient or absence of customer service tools like help desk ticketing software can guarantee more customer acquisition – for your competitors! Conclusion.

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SaaS customer support: An introductory guide for 2024

Zendesk

Unified omnichannel ticketing system Today’s consumer communicates with businesses through several mediums, including a company website, email, or social media profile. As such, SaaS companies need a unified omnichannel ticketing system to centralize all interactions in one place.

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21 Customer Service Goals to Strive For in 2021 [Updated]

Aquire

Good customer service boosts retention, reduces customer acquisition costs, and provides a powerful ally to your marketing strategy. . Here are 21 customer service goals to focus on in 2021: . 21 Customer Service Goals to Strive for in 2021. Find ways to create an omnichannel customer experience.

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5 Causes of Excessive Customer Churn and How to Handle Them 

CommBox

Secondly, ask your customers for feedback. This will give you precious data on what you might need to improve and let your customers know that you genuinely care about them. Also, aim to exceed customer expectations.

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The Secret to Customer Retention

CX Journey

If only they would shift the ratio of acquisition : retention focus to be more about to how to keep the customers they already have than on how to acquire new/more customers. Emmet and Mark Murphy 55% of current marketing budget is spent is on new customer acquisition and only 12% on customer retention.

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The Cloud Contact Center Land Grab Is On

DMG Consulting

THE contact-center-as-a-service (CCaaS) vendors have hit their stride by giving enterprises what they want—the ability to meet the dynamic omnichannel needs of their customers on an inbound and outbound basis. Acquisitions reflect market trends and opportunities. View this article on the publisher’s website.