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How does customer experience pay? Check out your portfolio

Heart of the Customer

You would think that the return on customer experience is obvious. A better customer experience improves loyalty, and loyalty means you can spend more time serving customers than chasing new ones, resulting in cost savings. The CX Non-Believer buys the bottom 10 (called CX Laggards). over 7 years.

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What’s the customer experience focus for 2015?

Heart of the Customer

Yesterday, four of the CXPA’s CX experts spoke about the year in review, and what customer experience has in store for 2015. The post What’s the customer experience focus for 2015? appeared first on Heart of the Customer. Customer Experience Employee Engagement Resources Voice of the Customer'

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6 Resources You Should Have for Customer Experience Moving Forward

Beyond Philosophy

So, the entire episode is general advice on how to implement these ideas to your Customer Experience on the cheap. First, we chose a principle, explain how it works, and then apply it to experiences. The Massive Importance of Memory in a Customer Experience. Memory is massively crucial for Customer Experiences.

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The Secret of CX Success

Heart of the Customer

But I think many CX professionals – myself included – could benefit from a reminder of just how much confidence […]. The post The Secret of CX Success appeared first on Heart of the Customer.

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#CXDay – A Tale of Two Company Celebrations

Heart of the Customer

Happy CX Day! If you haven’t already planned out your CX Day, head on over to www.CXDay.org to learn all that the CXPA has planned for this celebration of those driving customer loyalty through an improved customer experience. Mini-journeys of actual ShopHQ customer experiences.

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What do you do when your CEO doesn’t believe in CX?

Heart of the Customer

Last year I interviewed a customer experience leader for my blog. During the interview this person had a basic assumption that the CEO was completely bought into the CX program. Of course, this isn’t an option for all CX aspiring and current leaders. So I asked some of my CX practitioner friends what they would do.

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Customer Experience is kinda like comedy

Heart of the Customer

Thinking back to his career, he reminds me of parallels between comedy and customer experience. Comedy is like customer experience because… Both look really easy when done well, but take tons of work and preparation. Customer experiences are very similar. Customer Experience' You can see.