article thumbnail

5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

In this episode we explore the five rules that absolutely build customer loyalty. These rules help you design an experience that creates those emotional bonds and the loyal customers that come with them. Key Ideas to Improve your Customer Experience. Follow Colin on Linkedin and Twitter. Click here to learn more.

article thumbnail

One of The Biggest Mistakes Made Today Is Confusing Inertia With Loyalty

Beyond Philosophy

While they were delighted with their repeat business, which they attributed to customer loyalty , a closer look at the repeat business statistics painted a different picture. What I observed wasn’t a steadfast commitment from their customers; rather, it appeared to be inertia.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CX Is Complicated, Not Complex

Heart of the Customer

The Cynefin framework, developed more than 20 years ago by researcher and management consultant David Snowden, remains a solid context for strategic decision-making. The framework defines five states: Simple (aka Obvious, Clear) […].

CX 88
article thumbnail

How customers memories can be altered and why we all forget things. (Memory Mini series 3/3)

Beyond Philosophy

Memory is also essential to customer loyalty and retention. Nobel-Prize-Winning economist Professor Daniel Kahneman explained it all to me ten years ago and I never forgot: customers don’t choose between experiences; they choose between the memories of an experience. Memories are essential to experiences.

article thumbnail

Why You Should Be Proactively Firing Customers Without Hesitation

Beyond Philosophy

Inspired by the article “ Firing a Bad Customer in 2021 ” by Fred Reichheld, prolific author on customer loyalty and inventor of the Net Promoter Score (NPS), we discuss why you should fire some customers, how you should attempt to manage the situation, and how to go about it once you decide that a customer needs to go.

article thumbnail

The 5 Rules for Measuring and Managing Customer Emotions

Beyond Philosophy

Ignoring emotion in your Customer Experience strategy is a big mistake and one you can’t afford to make. Emotions are a significant influence on customer behavior with implications for your customer retention, customer loyalty, and, perhaps most importantly, customer-driven growth.

article thumbnail

How to Create A Financial Times Award-Winning Consultancy from Scratch

Beyond Philosophy

Beyond Philosophy won an award named one of the Best Management Consultancy Firms in the UK, by the Financial Times (FT). This bonus episode podcast explores how you can take your idea and turn it into an Financial Times Award-Winning consultancy, too. Check out this episode!