Customer Think

DECEMBER 31, 2021

It is much cheaper to get repurchases from current and former customers than it is to find new customers. Returning customers also spend more money and contribute to word-of-mouth marketing.

Customer Retention 108

Customer Retention Customer Loyalty 108

SurveySensum

SEPTEMBER 21, 2023

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business.

Customer Retention 52

Customer Retention Non-Profits Social Media Gaming 52

SurveySensum

JULY 26, 2023

Customer churn. It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that.

Customer Retention 52

Customer Retention Retail Social Media E-commerce 52

CommBox

DECEMBER 9, 2021

Acquiring new customers is an excellent way to increase sales and revenue. However, retaining the existing customers plays a significant role in generating more revenue. . There is no point in acquiring new customers when you don’t have proper customer retention strategies in place.

Customer Retention 52

Customer Retention Omnichannel CRM Customer Experience 52

Customer Think

AUGUST 29, 2021

When you have invested the time and money to acquire a brand-new customer, you lose on the full revenue capacity of that individual if they leave, or churn, earlier than preferred. By minimizing the rate of churn, companies prosper and grow quicker. When most companies think about how to speed up growth, generally their first […].

Customer Retention 139

Customer Retention Customer Loyalty 139

Customer Think

FEBRUARY 22, 2023

All companies want to build products and deliver support that delights customers. But there’s often a disconnect between what business leaders think customers want and what customers actually need. Using intuition or instinct to guess what customers need rarely works. fail […]

Customer Retention 132

Customer Retention CX Innovation Customer Experience 132

Aquire

SEPTEMBER 30, 2021

Does your business focus more on customer acquisition or customer retention? The most common answer is acquisition but the focus should be on retention. With the right customer retention strategies, you can ensure steady revenue and avoid losing market share to competitors.

Customer Retention 52

Customer Retention Customer Acquisition Start-ups Customer Satisfaction 52

Totango

AUGUST 29, 2019

Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer lifetime value. While the sales team will always be looking for new customers, retaining a current customer is far cheaper than finding a new customer to replace them. Why Retention Matters.

Customer Retention 87

Customer Retention Start-ups Customer Relationship Sales 87

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers.

Customer Retention 85

Customer Retention Customer Journey Map Net Promoter Score Scorecard 85

Totango

MAY 5, 2020

With recent events, COVID-19 has actually helped to lead the charge in digital transformation across a variety of industries, requiring companies to rethink their strategies and playbooks. Customer Retention Strategies in B2B for 2020 and Beyond. Re-evaluate Your Current Digital Engagement Strategy.

Customer Retention 62

Customer Retention B2B Innovation Touchpoint 62

Totango

JANUARY 15, 2019

The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. The 5 Best Customer Retention Strategies for Subscription Businesses.

Customer Retention 75

Customer Retention Start-ups Social Media CRM 75

Chip Bell

MARCH 16, 2021

Her answer: “He said I was not exactly following the script and that I was doing things for customers that made other checkout clerks look bad.” It is about employee engagement and its impact on retention. But it’s indirectly about customer retention. So, what is the foundation of employee (and customer) retention?

Customer Retention 40

Customer Retention Customer Loyalty Customer Service Customer Experience 40

ClientSuccess

JUNE 19, 2019

If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Personalized Offers Lead to Loyal Customers.

Customer Retention 73

Customer Retention E-commerce Start-ups Entertainment 73

Customer Bliss

AUGUST 4, 2016

One concept I get asked about a lot is customer retention strategy. Business tends to grow as a result of two factors: Your customer acquisition strategy. Your customer retention strategy. Now, a lot of businesses focus much of their effort on the customer acquisition side.

Customer Retention 63

Customer Retention Non-Profits Customer Acquisition Customer Experience 63

Customer Think

DECEMBER 6, 2022

Image source: Pixabay.com Customer satisfaction is one of the most important factors in building a successful eCommerce business. Ensuring customers are happy at every stage of their interactions with your company is essential to converting them into regular buyers.

Customer Retention 69

Customer Retention Customer Satisfaction Customer Loyalty 69

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 60

Customer Retention Customer Loyalty Social Media Education 60

Customer Think

NOVEMBER 29, 2022

The news headlines over the past few months have been nothing but grim. And with inflation rates and the price of consumer goods sitting at record highs, a new Bloomberg Economics model projection is effectively certain that within the next 12 months, the US will enter into a recession. That’s a scary forecast for any […].

Customer Retention 59

Customer Retention Customer Loyalty 59

Totango

FEBRUARY 9, 2024

That’s why it is important to understand and track both gross retention and net retention. What is gross retention? In football terms, gross retention, or gross revenue retention (GRR), is like the defense, determined to block any attempts by the opposing team (churn) to breach your end zone (revenue stream).

Outlook 109

Outlook Customer Acquisition Start-ups Customer Retention 109

Beyond Philosophy

MAY 10, 2024

A Master Class Part 2: Unlocking the Psychology of Customer Experience In this episode, we continue exploring the psychology behind Customer Experience, focusing on the role of memory. Customer loyalty hinges on how memories are formed and retained. Retrieval effects determine how stored memories are recalled.

Customer Relationship 78

Customer Relationship Customer Loyalty Customer Experience CX 78

Totango

APRIL 9, 2024

Is 2024 the year of customer success or sales? They unanimously agreed that 2024 is the year of the ICP (Ideal Customer Profile). The cohesion between these teams can significantly drive customer value and results, which impacts retention, expansion, and, ultimately, predictable growth.

Sales 108

Sales Business Growth Innovation AI 108

Intercom, Inc.

AUGUST 24, 2022

This event will focus on the key to engaging your customers, exploring the theories, challenges, and solutions behind getting – and keeping – customers. “ Now more than ever, customer retention is the key to a thriving business ”. Now more than ever, customer retention is the key to a thriving business.

Customer Retention 191

Customer Retention Engineering Innovation Event Production 191

Callminer

APRIL 25, 2022

Contact centers are critical for customer experience, retention and acquisition strategies. But building and maintaining your own is a huge investment. Read this blog to learn the benefits of CCaaS.

Contact Center 182

Contact Center Customer Experience 182

Experience Investigators

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

Net Promoter Score 94

Net Promoter Score CEM CX Customer Experience 94

Customer Think

APRIL 25, 2021

One of the predictions by Forrester is about the increase in revenue risk for firms, by up to 50%, due to the increasing number of customers who operate as free agents. How does a customer-minded retention leader avoid the impact of demanding, millennial-minded customers on the company’s profitability?

Customer Retention 52

Customer Retention Customer Loyalty 52

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. “Are you attracting and engaging the right customers? Are you attracting and engaging the right customers?

Customer Acquisition 118

Customer Acquisition Customer Retention Actionable Insights Customer Feedback 118

Bill Quiseng

DECEMBER 13, 2021

Customer loyalty is not by offering discounts, upgrades, or subscriptions to repeat customers. Real customer loyalty is built on service so great that customers return again and again, raving to others along the way. What’s better than gaining a new customer? Why Does Customer Service Impact Retention?

Customer Retention 173

Customer Retention Customer Service B2C Customer Loyalty 173

Beyond Philosophy

APRIL 19, 2024

Human fascination with narratives stems from their ability to captivate attention, evoke emotions, and aid memory retention. In this episode, we explore why storytelling is such a powerful tool in a marketer’s toolbox and how you can tell compelling ones to your customers.

Innovation 88

Innovation CX 88

Fonolo

JANUARY 19, 2023

If call center retention keeps you up at night, you’re not alone. In the era of the “great resignation” and in an industry with record staff turnover, employee retention is on every manager’s mind. TIP: Tools like Fonolo Voice Call-Backs relieve agent stress and keep customers off hold by offering call-backs during call spikes.

Data Entry 155

Data Entry Contact Center Education Social Media 155

C3Centricity

MAY 12, 2024

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal? Another company renowned for its customer service is Zappos , an online retailer.

Customer Satisfaction 62

Customer Satisfaction Retail Customer Service Customer Expectations 62

Totango

AUGUST 16, 2022

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn.

Customer Retention 100

Customer Retention CRM Customer Relationship Management Customer Loyalty 100

Intercom, Inc.

SEPTEMBER 29, 2022

As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. Leading companies are refocusing their customer engagement efforts to increase customer loyalty, while also enhancing efficiency. The bottom-line result?

Customer Loyalty 211

Customer Loyalty Customer Retention Customer Expectations 211

Totango

NOVEMBER 27, 2023

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams.

B2B 92

B2B ML CRM Customer Relationship Management 92

Customer Think

DECEMBER 16, 2022

How to deploy data-driven customer retention strategies and stop that evil churn. 70% of people feel more inclined to remain loyal to a company that tries to personalize their experience—creating a data-driven customer retention marketing through email […].

Customer Retention 115

Customer Retention Technology Technology 115

Help Scout

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

98

98

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. Retention is the new acquisition.

AI 95

AI Engineering Business Growth Customer Acquisition 95