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Evaluating Who Should Own Saas Renewals

ClientSuccess

If the right collaboration is fostered , the CSM should be the best expansion lead gen source for the AE, surfacing many opportunities from her assigned customer base. If your needs are a little more complex or tailored though, then you should consider getting an account manager or sales team on board for ultimate success.

Sales 71
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The 6-Step Guide to Managing M&A as a CSM

ClientSuccess

Take the time to research the acquiring company or the company that your team acquired. Next, take a look in your CRM to see if the new company involved in the transaction is an existing customer or a prospect. Get access to the new team. eBook: Customer Success as a Culture: Customer Success Leaders Edition.

CRM 52
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5 Key Customer Success-Centered Strategies Marketers Need for Driving Growth

ClientSuccess

Create a Customer Advisory Board for Your Company. These groups of customers provide companies with messaging, positioning, and product strategy but only one aspect of many ways marketers should be working on getting to know their consumers better than ever before. Get Customers Involved in Field Marketing.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Finance 162
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How to Set Goals & Build a Strategy to Drive Customer Experience Improvement

Comm100

Every company out there is trying to be more customer-centric, and the race for an excellent customer experience is heating up. These enlightened customers demand a certain quality of interaction and service from your company. Here is a detailed step-by-step guide to setting goals and strategizing for customer experience improvement.

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3 Questions Every CSM Can Ask Themselves to Help Level Up Their Effectiveness.

ClientSuccess

With over 25 years of customer success expertise in consulting, software and technology, Ian has held leadership roles for some of the world’s most admired companies including Siebel, Oracle, Salesforce, SDL, Veracode, Fuse Universal and PA Consulting. Let’s get started with this week’s post! Let’s get started with this week’s post!

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5 Pillar Customer Success Strategy Stack

ClientSuccess

There’s nothing quite like the promise of a new year to get your customer success team invigorated and rejuvenated. While end-of-year planning is the perfect place to rethink game plans and ensure your strategy is in line with your company’s corporate goals , it’s also a time of opportunity and forward-thinking. Performance Metrics.