Tue.Nov 07, 2023

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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

By Jeremy Watkin and the CX Accelerator Community I’ve got a big trip coming up, and in preparation, I needed to check my flight itinerary so I could book a rental car and long-term airport parking. It’s at that point I realized that I never received an email from the airline after booking my flight. Nearing full-on panic, I was relieved to see that they had charged my credit card.

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. The problem, however, is those efforts are wasted if the new connections don’t stick. Customers expect (and deserve!) personalized, convenient, and fulfilling experiences. If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

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Why B2B Marketers Need to be Careful With Purpose Marketing

Customer Think

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously. Purpose marketing can be defined as the use of messaging in external communications that expresses a company or brand’s core mission and values.

B2B 68
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Yes or No Surveys: Collecting Feedback with Dichotomous Questions

Zonka Feedback

With only two possible answers, collecting feedback using Yes or No surveys is one of the most effective ways to maximize response and capture actionable insights. Yes or no surveys, also known as dichotomous survey scales, allow respondents to provide quick and straightforward answers by choosing between two options: yes or no.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

Customer Think

Stop using the s-word! As soon as we see it in email subject lines for surveys, most of us hit the delete button. Of course, Read more The post S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys appeared first on Interaction Metrics.

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DMG Consulting Releases 2023 – 2024 Contact Center as a Service Product and Market Report

DMG Consulting

MEDIA ALERT DMG Consulting Releases 2023 – 2024 Contact Center as a Service Product and Market Report Thriving market despite challenging macro-economic conditions Who: DMG Consulting LLC, a leading provider of contact center, back-office, and real-time analytics market research and consulting services What: Releases 2023 – 2024 Contact Center as a Service Product and Market Report When: Today, 1 November 2023 Where: Available at the DMG Consulting online store Background: DMG Consul

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[Experience Action Podcast] Getting Part-Time Employees to Embrace CX

Experience Investigators

Are your part-time employees delivering the customer experience you want? They can be! In this episode, Jeannie Walters shares actionable strategies to help your part-time workforce understand the importance of a top-notch customer experience. From fostering a culture of customer feedback to implementing a Service Code, she guides you through the process of aligning your customer service with your overall customer experience mission.

CX 52
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Driving Customer Loyalty: A Psychological Perspective

Customer Think

One of the best ways to come up with a customer loyalty strategy is to understand the psychology behind it. Customers loyal to your brand are more likely to make repeat purchases, spend more money, and recommend your products or services to others.

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5 times APAC travel brands used tech to improve CX

CX Network

How APAC brands are leveraging cutting-edge technologies to enhance customer journeys

CX 57
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Beyond Surveys: How Level AI Is Reshaping Voice of the Customer Programs with Generative AI

Customer Think

Level AI launches GenAI-powered VoC Insights, a new product that turns vast amounts of unstructured contact center data into actionable Voice of the Customer insights in real time

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Prep Your Business For Self-Service Buying

SugarCRM

Here’s the thing: customers today are flooded with ads, suggestions, emails, and other promotional materials like there’s no tomorrow in making a purchase decision. And we’re not saying this isn’t important in ensuring you have a well-prepped and primed audience base. It clearly is. But, it’s equally important to provide ways to self-service buying, especially in the initial phases of the buying process.

B2B 26
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Why Aren’t You Closing More Prospects? Hint: maybe ‘need’ is not the best predictor

Customer Think

Do you know precisely who in your funnel will buy? During your conversation it seemed like these folks needed your solution, but from your history you know that being in your funnel may not indicate who will buy.

Sales 49
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The Importance of Mobile Customer Experience in 2023

SurveySensum

Did you know that 79% of people shop on their mobile devices at least once in 6 months And no matter how attractive or data-driven your marketing campaigns are if you don’t provide a positive mobile CX to your customers then they are 62% less likely to make any future purchases from you? That’s why this should come as no surprise that the quality of mobile customer experience you provide to your customers has a profound impact on satisfaction, loyalty, and overall business performance.

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The Evolution of Customer Service: Generative AI’s Role in 2024 and Beyond

Customer Think

What’s driving the prioritizations in Generative AI? As the spotlight has shifted to customer service, what can we expect from customer service in the future? The current state of customer service in many businesses is fraught with frustration—poorly designed chatbots and the maze like IVR systems (keypad hell) that leave customers yearning for human contact.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Cresta Raises Bar with New Generative AI Capabilities that drive efficiency and effectiveness in the contact center

Customer Think

Enhanced solutions empower contact center leaders to turn data-driven decisions into better customer outcomes with AI