Sat.May 16, 2015 - Fri.May 22, 2015

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Lately, there has been a fair amount of productive dialogue as to whether service and experience are the same thing, i.e. a rose by any other name. It’s pretty well understood that service is a component of overall experiential value delivery. Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is j

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Turning a Customer Service Culture

Customers That Stick

We wish that changing a customer service culture could be like turning a Jet Ski®. We slam the steering handles hard to the side, the Jet Ski® turns around almost on a dime, and within moments, we are speeding the other way at full speed. Sure, the turn is tough, and the sudden motion jerks both body and watercraft hard, but for a short, intense effort we are rewarded with a quick and complete turnaround.

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Rhonda Basler: From Adequate to Outstanding: 5 Ways to Inspire Customer Advocacy Through Customer Care

Bill Quiseng

This week’s guest post is from Rhonda Basler , director of Customer Engagement at Hallmark Business Connections. I have been a longtime fan of her blog so I’m honored that she is sharing her customer experience insight here. I am convinced that if you commit to following consistently these five essentials, you will Deliver the World’s Best Customer Experience. .

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The customer of my customer… is my customer?

Heart of the Customer

Who, exactly, is your customer? That might sound like a dumb question. We’re in customer experience. We’d better know the answer to that question! But for some, it’s not so easy to answer. B2B2C companies in particular often struggle with this. When your service is delivered through agents it’s easy to get confused. Is the agent my customer, […].

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Chipotle Makes Good on Promise to Lose GMOs

Beyond Philosophy

Chipotle just announced they removed all the ingredients from their menu items that contain genetically modified organisms (GMOs). In a two-year process prompted by consumers’ growing concerns about the safety of long-term consumption of GMOs, Chipotle’s leadership feels this is about transparency and trust as much as health. Two years ago, the fast-casual chain revealed that GMOs permeated their menu, advising diners wishing to avoid them to order the pork carnitas, sour cream, and guacamole.

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The Challenge of Multitasking in Customer Service

Provide Support

Multitasking in customer service. It’s no secret that for many customer service jobs multitasking is an essential requirement. A common example of multitasking at work is a representative juggling numerous tasks at once like talking on the telephone, taking notes and checking emails at the same time. You might even wonder what’s so special about it – nowadays with the hectic pace of our daily lives, many of us get used to something like this.

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Making Sense of Customer Words

CX Journey

Image courtesy of Pierre Metivier I originally wrote today's post for Confirmit in May 2013. I've made some modifications. How do you make sense of your customers' words? There are not only a ton of different customer listening posts these days, but the types of customer data are equally as varied and voluminous. Data come in all different shapes and sizes: structured, unstructured, solicited, unsolicited…oh my!

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Have You Done These 3 Things to Improve Your CX?

Beyond Philosophy

Having a great Customer Experience is no accident. Companies that excel in providing a great Customer Experience engaged in lots of deliberate designs to make their experience what it is today. Most importantly, those that are most successful have a special focus on the hidden experience, the emotional and subconscious parts of the experience that affect the behavior of their Customers.

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What Happens in Your Organization When Someone Says ” I Quit”?

The DiJulius Group

The following is written by Dave Murray, Senior Customer Experience Consultant for The DiJulius Group On a recent Linked-In post, Fred Reichheld wrote a very entertaining and insightful article about the right way to treat employees when they quit your organization. The article titled, “Four Reasons Not to Be a Jerk When Employees Say Goodbye,” […].

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Suspend Cynicism in Business by Deciding to Believe

Customer Bliss

In uncovering the intention and motivation of beloved companies, what becomes clear is that these companies defy traditional practices. They resist restricting customers and employees with a set of rules and regulations. In manufacturing, where friction between workers and management is almost unavoidable, it was reduced by a decision to build a partnership.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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CX Journey™ Musings: Building Your #CX Cathedral

CX Journey

Image courtesy of chrisinphilly5448 In your CX work, do you focus on the big picture or just on the task at hand? At the CXPA Insight Exchange in San Diego a couple weeks ago, the keynote speaker for the first day of the event was Derrick Hall, President and CEO of the Arizona Diamondbacks. I wasn't really sure what to expect; was this going to be another Moneyball-type speech?

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3 Reasons Why People Say One Thing and Do Another

Beyond Philosophy

Last week the UK elected a new government. All the polls leading up to the election said it would be a Hung Parliament, i.e. no one political party would be the outright winner/have a majority. On election night the Conservatives won a majority—a great shock to everybody! So why did people say they were going to vote one way and then change their mind?

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The Interaction Metrics Difference

InteractionMetrics

Federico Muchnik of Mighty Visual Media just finished a dynamite video (below) that explains the difference between the usual simplistic ways of measuring customer experience and our nuanced approach. It’s not about MORE data, it’s about SMART data—and Federico drives that point home. First, watch Fed’s video. Then, contact us to discuss whether a serious, research-backed approach to customer experience could have advantages for your company.

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The Rise of the Remote-Friendly Workplace

1 to 1

Digital and mobile technologies allow employees to remain connected no matter their physical location. Thus, the traditional office no longer exists in its original form, for workers have the ability to operate remotely. But, as the future of the average workplace shifts to accommodate these evolving standards, leaders must also realign their mindset to provide these employees with all they need to conduct business like their in-office counterparts.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Focus on One Thing at a Time in Customer Experience Strategy

PeopleMetrics

Because improving customer experience involves people, complex systems, and ongoing measurement, customer experience strategy can be a complicated task. So what can you do to ensure you achieve your overarching goals? In short: focus on one thing at a time. When we work with clients, we boil down our findings to make next steps actionable and clear.

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The 7 Habits of Highly Effective Digital Marketers

1 to 1

Marketers have never been more integral to their organizations' growth as they are today. As a result, both marketing budgets and marketing's influence are on the rise. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

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The Data Digest: Customer Service Has Gone Digital

1 to 1

In the past week, I have booked a flight using a travel voucher, questioned a charge on my credit card bill, and bought an electric toothbrush. What do these experiences have in common? In each case, I had a relatively complex question and I received a helpful answer - without talking to anyone in person or by phone. Instead, with a little online research, I was able to identify which blackout dates applied to my travel voucher, clear the charge on my credit card bill, and learn the best setting

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Why the Stakes for Knowing Your Customers are Rising

1 to 1

Ready or not, marketers who are weary of pursuing millennials can look forward to targeting another demographic group: Generation Z. While people who were born in the mid 1990's still have limited spending power, they make up a quarter of the U.S. population and are expected to have an even greater digital impact on retail compared to their predecessors.

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Software Composition Analysis: The New Armor for Your Cybersecurity

Speaker: Blackberry, OSS Consultants, & Revenera

Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?

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Making Marketing Automation Even Smarter

1 to 1

There are a lot of ways that marketing automation helps marketers to connect more effectively with customers. Technology enables marketers to gather more insights than ever about customers, including information about their behaviors, preferences, and needs. Marketing automation helps companies achieve deeper engagement and higher conversion rates through more personalized messaging.