Sat.Apr 15, 2017 - Fri.Apr 21, 2017

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41 Marketing and Sales Experts Reveal the Most Under-Utilized Way to Capture the Voice of the Customer and How to Better Leverage It

Callminer

To learn about the various methods for capturing the VoC that go overlooked by customer-facing organizations, we asked a panel of experts to weigh in.

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Mapping the Customer Service Journey

Uniphore

Once upon a time, price and quality were the essence of buying decisions, but today more and more people are choosing brands based on whether the overall customer experience meets their expectations, and the failure to do is leading customers to look for brands that will. As the Millennial generation has become the largest worldwide, it's now crucial that a brand’s customer service capabilities are ready to meet the needs of these customers and to provide the experience they expect.

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The Surprising Secret to Sales Growth

Beyond Philosophy

Every company has ups and downs, but what if yours has had a few quarters of disappointing revenue? You might be thinking it’s time for a big marketing investment, but where would you focus your energy? A. On rewarding regular customers with promotions to keep them coming back. B. On improving the customer’s experience at the time of purchase. C. On providing comparison shoppers with rational reasons to choose your product over another one.

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A Recipe for Consistent Customer Service: 5 Key Ingredients

Customer Service Life

This article was originally published on CustomerThink in my monthly advisor column on March 9, 2017. Click here to read the original. . A customer contacted support because she dropped her beloved Winston and he could no longer stand on his own. She and the support agent discussed various options like fitting him with a peg leg, but ultimately decided that it was best to replace Winston — at no additional charge to the customer.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Use of E-Learning in Hospital Training

ProProfs

Elearning is a convenient and flexible way of improving performance and productivity across varied industries. The benefits are innumerable. It personalizes the training experience and allows timely feedback while being cost effective at the same time. When used properly, Learning management systems are capable of helping the hospital staff to enhance their learning without hampering and neglecting work.

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Leveraging technology to personalize the customer experience

Uniphore

Treating customers as individuals is not as hard as it may seem, provided you implement the right technologies into your center to enable such personalization. Read More.

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10 Keys to Organic Growth via Customer Experience

ClearAction

10 Keys to Organic Growth via Customer Experience Lynn Hunsaker. User experience design, customer care, CRM, VoC, engagement / retention / loyalty programs — all of these inject insights and tailoring to customers’ needs and the company’s growth. However, the combination of these efforts falls short of what’s need for idiot-proofed customer experience excellence.

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Myra Golden Media

I’d given that keynote everything. I took the time to speak with 3 audience members weeks before my talk to get a feel for what would be value-adding for attendees. Months before my talk I interviewed 2 experts in the field so that I could provide field-tested and proven strategies in my key points. I was prayed up. On the big day my keynote was good, but it was not great.

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Social Media & Customer Service

Uniphore

Once upon a time, price and quality were the essence of brand loyalty, but today the customer experience is playing a much larger role more in the brands people choose. As the Millennial generation has become the largest worldwide, the standards are higher than ever to provide a customer experience that will meet the expectations of this generation, and the failure to do so is leading many customers to look for brands that will.

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PR Nightmare! What United Should Have Done

Beyond Philosophy

When United Airlines brutally forced a senior citizen off a flight this week to accommodate United crew members, the social media world lit up like a Roman candle. You’ve probably seen the viral video of the man being seized by his arms and roughly dragged down the aisle by police officers, his shirt riding up, his face bloodied, and his glasses skewed on his head as horrified passengers watched.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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YMCA Quirk’s Cover Story

Heart of the Customer

Journey mapping is worthless without the organizational focus to improve. This article shares how the YMCA of the Greater Twin Cities used journey mapping to better retain their Millennial customers. The post YMCA Quirk’s Cover Story appeared first on Heart of the Customer.

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9 Ways You Can Improve The Online Shopping Experience

Customer Bliss

Guest Post by Mary Walton, author at SimpleGrad – Education and Writing Tips. E-Commerce site’s leadership often focuses on end to end customer experience for their shopping sites, by using CX approaches like Customer Journey Mapping and advanced approaches like establishing Customer Rooms. But sometimes the basics can be overlooked. So here are 9 fundamental and perhaps obvious ways in which online shopping experiences can be improved. 1.

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Personalizing customer interactions builds loyalty

Uniphore

If you are able to treat customers as individuals by personalizing their experiences, they will reward your dedication with loyalty of their own. Read More.

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Foundations for CX Success in B2B

Confirmit

In the business-to-business world, the concept of Voice of the Customer is gaining momentum. But despite good intentions, and the opportunity for increased revenue from both new and existing customers, building a successful VoC program in a B2B organization can be a challenge. Your sales and account management teams must listen to customer needs and deliver solutions that are tailored to those needs.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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6 Reasons Why Smart Employees Underperform, And How That Can Be Fixed

Provide Support

6 Reasons Why Smart Employees Underperform. “Dispirited, unmotivated, unappreciated workers cannot compete in a highly competitive world.” – Francis Hesselbein. A company’s employees are often referred to as its most valuable assets. If you have clicked through to this post, most likely you are a business owner or a customer service manager, already well aware of the importance of keeping your employees engaged and motivated.

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Addressing the United incident, Part 1

Customer Bliss

I realize everyone and their mother and their mother’s dog walker has weighed in on the United incident by now, but people have been prodding me for my formal response. And so I am parsing it out for you in two parts. This will be Part 1. It’s a blog post explaining one angle I think is under-discussed, which is the impact on employees of a brand when an incident like this occurs.

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Why People Leave Managers

CX Journey

Image courtesy of pedrosimoes7 Do people leave managers or do they leave companies? My last few posts have focused a bit more on culture and leadership (or lack thereof); in today's post, I'll continue the trend with a focus on management sins. I found three separate items that I wanted to share with you, all quite interesting, some with overlap. The first is a whitepaper I recently came across titled 7 Deadly Sins of Management™.

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The Customer Success Hub Effect: A Conversation with Paul Piazza

ClientSuccess

Paul Pizza is a veteran in the Customer Success space with his experience starting in the late 1990’s when most didn’t even know what the term meant. Back when Paul first started working with customers, “Customer Success” was considered a hybrid between account management and customer service. While Paul is the first to admit many things have changed, there are still many aspects that have remained the same.

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Software Composition Analysis: The New Armor for Your Cybersecurity

Speaker: Blackberry, OSS Consultants, & Revenera

Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?

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A CX Lunch is a Rejuvenating Experience

Confirmit

We love a Lunch and Learn session at Confirmit. They’re a fabulous way to combine two of our favorite things; CX chat and food. Possibly not in that order, to be honest. We do love food. Earlier this week, we ventured to Washington DC to talk about how businesses can rejuvenate their customer experience programs. We know that even after years of success, CX programs can reach a plateau.

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Chief Customer Officer in Manufacturing & Distribution With Anne Herman – CB47

Customer Bliss

Episode Overview. Anne Herman is the Chief Customer Officer for MSA – The Safety Company, the world’s largest manufacturer and distributor of safety equipment. If you’ve ever seen this specific hardhat on a construction project or road crew, that’s MSA: Anne began her career as an engineer, moving to global quality and operations.

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Supporting Customer Values is More than a Nice Gesture—it’s A Necessity

1 to 1

Corporations have long avoided taking sides on controversial issues. Why risk alienating parts of your customer base? But in fact, more and more customers seek brands that proactively promote values and beliefs that are aligned with their own. “The days of being neutral are over,” said Forrester Research Director Melissa Parrish, at Forrester’s Consumer Marketing Forum.

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4 Ways a CSM Can Earn a Seat at the Exec Level with Clients

ClientSuccess

For Customer Success Managers (CSMs), every customer account is critical. For a CSM, “earning a seat at a customer account” means you become the trusted advisor your client uses to achieve goals and make positive impacts. The internal decision makers of your account trust and respect your input enough to give you the inside scoop to their strategy, focus, and future growth.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Confirmit ACE Awards: Judgement Day

Confirmit

The submissions for the Confirmit ACE Awards came flooding in this year! It’s been a record year for the number of submissions received and we’re delighted with how passionate customers have been about working on them. I’ve had chats with customer experience teams in the US, UK, Norway, Spain and beyond to provide tips and guidance on submissions and what’s clear is that people are really keen to share their successes with the world.

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3 Ideas to Help Customer Service Employees Work Through Burnout

Myra Golden Media

The twentieth of May marks 16 years that I’ve been in business for myself, doing the things I’ve dreamt about, the things I love – training, writing, designing curriculum. I love where I am and what I do; yet recently I have experienced burnout. Guilt was my first response to burnout. How dare I feel bored, dis-interested and un-creative. So many people would be happy to be where I am; I should be grateful.