Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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Contact centres simplified: 3 ways to turn theory into practice

Adrian Swinscoe

This is a guest post from Ross Daniels, Chief Marketing Officer at Calabrio. In our last two blogs, we introduced the concept of adding simplicity to […]. The post Contact centres simplified: 3 ways to turn theory into practice first appeared on Adrian Swinscoe.

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Understanding the omnichannel customer journey

Callminer

Gaining an understanding of the omnichannel customer journey can make it easier to harmonize your marketing and customer service efforts across channels. Read this blog to learn more.

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How to keep customers coming back | Shep Hyken interview

Inside Customer Service

Advertising disclosure: This blog participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon and affiliated sites. You don't need to be convinced that customer loyalty is important. If you're reading this, you know that already. The real challenge is achieving it.

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How Language Inequity Impacts the Customer Experience

Customer Think

Anyone who has traveled to a different country and didn’t speak the language knows the feelings of frustration and anxiety that come with that experience. Even fluent speakers who are experts in their fields can face bias if they have an accent. Somehow, as a society, we’ve correlated language skills with intelligence, when that’s far […].

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Marginal cost but high perceived value

Adrian Swinscoe

When brainstorming ideas and strategies to boost the length and value of their customer relationships, many firms come up with lots of fancy and expensive ideas […]. The post Marginal cost but high perceived value first appeared on Adrian Swinscoe.

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25 tips to increase customer satisfaction

Callminer

Keeping customers satisfied is more important to business success than ever before. Read this blog for 25 tips to increase customer satisfaction.

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Conversational Commerce: Stand Out from the Competition by Improving the Customer Journey

Customer Think

We are seeing an increasing willingness of consumers, but also B2B buyers, to interact with companies using chats or even voice interfaces. This can be attributed to the simple fact that words, written or spoken, are the method of communication that is most natural for humans. At the end of the day, we speak far […].

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Five Overlooked Moments that may be Wrecking Your Customer Journey

Experience Investigators

This article is sponsored by PayPal. ne·glect /n???lekt/. verb: fail to care for properly. noun: the state or fact of being uncared for. from Oxford Languages. Neglect can feel like a harsh word. It’s easy to think that if we’re neglectful toward our customers, it must be through some negative action. But the most common type of customer neglect we see is simply the lack of attention paid to putting the customer first.

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Not All Customers Are Created Equal

Doing CX Right

Businesses need to take extra care of high-value customers, or they'll go to a competitor Read & apply customer appreciation best practices. The post Not All Customers Are Created Equal appeared first on Doing CX Right.

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Five things we can learn about customer experience from Starbucks

Steven Van Belleghem

Reinvent a commodity. During my keynotes, I often get the question “Where should we focus on if we work in a commodity business?”. I always confront them with questions of my own, when they do: “Is there really such a thing as a commodity business? Isn’t that just something that happens when we allow ourselves to become boring and by not being unique?”.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Effective Lead Generation Strategies for Small Business

Customer Think

Source: Pixabay Have you ever wondered what is the key to successfully turning business pitches into sales? Many businesses struggle with lesser sales despite putting in a lot of effort into getting in touch with people. One of the main reasons is that we fail to sell to the right people. If someone is not […].

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8 Essential Capabilities You Need for Interaction Analytics

Uniphore

Interaction analytics takes unstructured data from customer interactions across multiple channels and harnesses it to let you understand the true voice of the customer. AI-powered interaction analytics gives you real-time insights to guide your agents and optimize the conversation as well as post-interaction analytics to inform customer experience decisions and strategies, automate and improve compliance and quality control, and improve agent performance.

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The metric that is more important than NPS and CSAT – Interview with Shep Hyken

Adrian Swinscoe

Today’s interview is with Shep Hyken, who is the Chief Amazement Officer of Shepard Presentations and a New York Times and Wall Street Journal bestselling author. […]. The post The metric that is more important than NPS and CSAT – Interview with Shep Hyken first appeared on Adrian Swinscoe.

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I’ll Be Back! The Phrase We All Want Our Customers To Say

Beyond Philosophy

We all want customers that return and buy more for us. Returning customers often buy more than new customers and require fewer resources to attract. So, how do you get customers to come back? . I went outside my own resources to get you an answer to that question. On a recent podcast, we hosted speaker and author Shep Hyken, one of the most influential voices in Customer Experience today.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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How can you convince your senior leadership to invest more in customer experience?

Customer Think

If you want to make sure that your senior leadership is more into customers and understands the importance of investment in that aspect, take them on a customer safari.

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Customer Onboarding Specialist Job Description: Templates and Examples

Help Scout

Since there are multiple, distinct steps in the customer journey , some companies choose to separate these steps and have them managed by separate roles: The sales team handles pre-sales. A customer onboarding specialist manages onboarding. A customer success specialist owns lifecycle management. If your company is splitting responsibilities in a similar way, this post will teach you how to write a customer onboarding specialist job description that attracts the most qualified candidates and get

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5 Reasons to Invest in a Virtual Hold Solution

Fonolo

Customers nowadays fear the dreaded hold mantra of “Thank you for holding, your call is important to us, please continue to hold…”. Virtual hold technology has resolved this dreaded game of cat and mouse. Also commonly referred to as call-back technology, this tool frees customers from having to wait on hold by allowing them to request a call from a live agent at a later time.

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What Is CSAT and How Can It Help You Improve Satisfaction?

Totango

What is CSAT , what is it good for and how do you track it and use it? In this post, we’ll focus on this important customer satisfaction metric. We’ll define what it is and how it contrasts with another popular key performance indicator, NPS. We’ll consider the benefits of tracking CSAT and how it can help your business. We’ll discuss how to measure CSAT within the context of your customer lifecycle.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Futureproof: Customer Service with a Human Touch

Customer Think

Is human connection a pillar of your brand? Are your people central to your company’s core values? If so, your customer service should be staffed. Read more. The post Futureproof: Customer Service with a Human Touch appeared first on Interaction Metrics.

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Customer Success Specialist Job Description: Template & Examples

Help Scout

The first named customer success group was created in 1996. While the original driver for the role was to grow relationships and increase revenue, the customer success specialist job description has changed quite a bit since then. Customer success teams often have a range of responsibilities, depending on the team’s age, the size of the company, and what type of product they are supporting.

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Customer story: How magazine giant Aller media turned crisis into success

Logicalware

At the beginning of 2015, magazine giant Aller media replaced their old subscription system with a new one. The change created a huge amount of work for the company’s customer service department. “Overnight, the number of customer service cases increased by 500 per cent. In February 2015, we received almost 150,000 customer cases in just over 20 working days.

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Chatbot vs Live Chat: Which is Winning the Customer Service Game and Why?

Aquire

Answering customer questions immediately is one of the best things you can do for them. But sometimes, that doesn’t happen – even with fast channels like live chat. Don’t get me wrong – live chat is an awesome technology and one of the most popular features of the Acquire customer engagement platform. When used properly, you can move visitors down the sales funnel much quicker.

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Software Composition Analysis: The New Armor for Your Cybersecurity

Speaker: Blackberry, OSS Consultants, & Revenera

Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?

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Become a B2B Revenue Marketer or Get Left Behind!

Customer Think

A couple of decades ago, I was speaking at B2B marketing and sales conferences on the topic of: Bridging the Marketing and Sales Gap. My subtitle was Marketing is from Mars and Sales is from Venus, which I paraphrased from the extremely popular book (at that time), Men are from Mars and Women are from […].

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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HoduSoft named ‘Emerging Company’ by Indian Achievers’ Forum

Hodusoft

HoduSoft named ‘Emerging Company’ by Indian Achievers’ Forum. HoduSoft, an India-based growing VoIP and information technology company, bagged the Indian Achievers’ Award for 2021 as the ‘Emerging Company’ for its outstanding achievement and contribution in nation building. . “As an Indian and a Co-Founder of an India-grown company, it gives us immense satisfaction to be recognized as the ‘Emerging Company’ by the India Achievers’ Forum and its network.

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Top 14 Ways to Build an Effective Customer Experience Strategy

Aquire

If you really want to get ahead of your competition, you should have a great customer experience strategy. Customer experience (or CX) is where most companies compete nowadays as product and price have become less important in the eyes of customers. But, a CX strategy doesn’t come naturally — it takes deliberate effort to find what resonates with your target audience and offer them personalized and efficient service.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Creating Free Social Media Content Will Grow Your Customer Base

Customer Think

Do you want to grow your customer base through social media? And no, we’re not talking about paid ads to bring in traffic and engagement. Instead, you can leverage a clever marketing strategy where you offer free content to your audience in different ways. Let’s start by taking a look at why creating free content […].

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How To Bring The Human Back In Human Resources

Doing CX Right

Listen to Dan Naiman, Senior Director of Human Resources at Pfiser, share a human-centric approach to employee & customer experience. The post How To Bring The Human Back In Human Resources appeared first on Doing CX Right.

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Virtual selling: what success in virtual sales looks like

Zendesk

Remote sales have become increasingly common, but it took a pandemic to truly establish virtual selling as the new normal. A McKinsey survey conducted in the wake of Covid-19 found that over 75 percent of buyers and sellers alike now prefer virtual sales meetings over face-to-face interactions. And just 20 percent of B2B buyers said they wanted to go back to in-person presentations of the past.

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System Failure: When Narrative and Execution Fail to Align

Conversation Agent

Customer experience surveys tell you nothing about how you truly did. People often want to do the right thing. But your system is bankrupt, forcing binary, or no choices. Leaving customers in limbo. Fix your systems, or they'll keep chipping away at your carefully-crafted, expensive narrative. The problem is often designed right into the system If there ever was an example of the market (and economics) dominating human life, it is that of a company—Apple—promising a replacement for a phone (unde

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7th Annual CX Report by The Northridge Group Uncovers Priority Training Focus

JUST RELEASED! New research reveals 92% of business leaders would like to provide additional training to their customer service representatives. Soft skills training stands out as a priority area of investment and/or improvement. Check out The Northridge Group’s latest CX research report —the 7th annual CX survey of 1,000 customers and 250 business executives—to see additional statistics as well as insights that businesses can use to benchmark their customer service and improve the overall exper