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The stakes are set to get higher in onsite search experience

Adrian Swinscoe

Historically, […] The post The stakes are set to get higher in onsite search experience first appeared on Adrian Swinscoe. Whenever we are presented with a question that we don’t have the answer to or a situation that is unfamiliar to us, we seek help.

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The stakes are set to get higher in onsite search experience

Adrian Swinscoe

Historically, […] The post The stakes are set to get higher in onsite search experience first appeared on Adrian Swinscoe. Whenever we are presented with a question that we don’t have the answer to or a situation that is unfamiliar to us, we seek help.

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On-site search, customer experience and inexplicable inaction

Adrian Swinscoe

The post On-site search, customer experience and inexplicable inaction first appeared on Adrian Swinscoe. In 2015, I wrote an article called “Why Relying Only On Reactive Customer Service Is No Longer Good Enough.” ” In it, I quoted a couple of […].

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Search at Intercom: Building our Elasticsearch cloud on AWS

Intercom, Inc.

In Intercom, we were forced to answer these questions as we built out our search functionalities and embraced Elasticsearch. Search is an indispensable part of Intercom. This post is a version of a talk I gave at Elastic Community Conference recently. Core part of Intercom. We wanted it to feel seamless and invisible.

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Transforming the Customer Experience with Voice Search

Customer Think

Well, we have a voice search to thank for this change. Voice search has emerged as a transformative force, reshaping how consumers interact with information and services. It has been for everyone to see that how people in the modern age interact with media and technology has been profoundly transformed. Do you know why? As […]

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Exploring In-Platform Search: Generation Z’s Usage Across Social Media Platforms vs Traditional Search Engines

Customer Think

In an increasingly interconnected world, where information is just a click away, the process of search has evolved significantly. While traditional search engines like Google and Bing have been the go-to platforms for finding information, the rise of social media platforms has introduced a new player in the game: in-platform search.

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Exact Match: How search engine expectations changed buying—and marketing—forever

Customer Think

“I know it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search engine mentality” of today’s buyers, and it’s changed marketing forever. Sadly, almost all marketing content hasn’t c.