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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Strengthen customer connections through communities more easily with Higher Logic Vanilla and Totango

Totango

As businesses expand and customer success becomes increasingly important, companies must find ways to scale their customer relationships and strengthen connections. Higher Logic and Totango teamed up to empower businesses to do just that, combining one-to-one customer relationships with one-to-many community relationships.

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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey.

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Strengthen customer connections through communities more easily with Higher Logic Vanilla and Totango

Totango

As businesses expand and customer success becomes increasingly important, companies must find ways to scale their customer relationships and strengthen connections. Higher Logic and Totango teamed up to empower businesses to do just that, combining one-to-one customer relationships with one-to-many community relationships.

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How to Improve CSAT Score – 6 Step Strategy

Comm100

Regular engagement also shows customers that their opinions are valued, enhancing their overall perception of your brand. – Analyzing Feedback for Actionable Insights: Collecting feedback is only the first step; analyzing this data for actionable insights is where the real improvement begins.

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. This book delves into the importance of customer satisfaction and loyalty in building a successful business.