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Digital Transformation in Customer Service: 5 Inspirational Success Stories (Part 3 of 4)

Comm100

Lake Michigan Credit Union – Improving Member Support with Live Chat & Chatbot . Founded in 1933, Lake Michigan Credit Union (LMCU) is one of the largest credit unions in the United States, with more than half a million members. Nate Knox, Applications Support, Lake Michigan Credit Union.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. Then, they implement changes based on the findings.

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How to Accelerate Credit Union Digital Transformation

Comm100

Once you’re feeling comfortable about automation and bots, it’s time to introduce AI chatbots. AI chatbots are powered by artificial intelligence so rather than following a pre-set range of questions, they can understand intent and complexities of language. Chatbot ROI Calculator: Find out how much ROI you could make with AI Chatbots.

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4 Reasons Why Credit Unions Need to Offer Live Chat in 2022

Comm100

Recommended Reading : Transforming the Financial Services Client Experience with Chat and AI. With the opportunity to improve member services through live chat insights in mind, we can look at the example of Lake Michigan Credit Union’s implementation of Comm100 Live Chat. Live chat increases member engagement .

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How to Improve Credit Union Member Engagement

Comm100

This makes it incredibly accessible to all digital-capability levels which Lake Michigan Credit Union found out when they launched Comm100 Live Chat back in 2015: “We’ve received nothing but positive responses. Lake Michigan Credit Union, Jasmina Duric, Manager of E-Services and Support Department.

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Customer Response Summit Coronado Recap and Highlights Day 1

Execs In The Know

Emerge as a CX Leader by Unlocking the Value of AI in Your Contact Center. If we had, we wouldn’t have launched this tech because no one else was doing it at the time in Michigan.”. Panel Discussion: Optimizing CX Through Automation and AI. Where to start with automation and AI and how to line up key enablers for success.

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25 EX Thought Leaders to Follow on Twitter

Qualtrics

Follow Ben to learn about the latest advancements in AI for HR. ( @beneubanks ). Dave Ulrich – Ulrich is a speaker, author, professor at the University of Michigan, and a partner at The RBL Group. He’s also a speaker and an expert in the human capital management industry.