Beyond Profit: The Ascendancy of Brand Purpose in B2B
ECXO
JUNE 20, 2023
Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Price and quality matters but consumers and buyers are increasingly making decisions driven by values-based preferences aligned with customer experience. Where B2C goes, B2B follows.
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