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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. Second, expectations are rising for consumer-grade experiences.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118
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The Challenge of the B2B Customer Experience Maturity Model? The CX Major Pillars for Your Organization Growth

ECXO

A customer-centric culture must ensure that every interaction between the customer and the organisation is tailored to the customer’s individual preferences, culture and needs –(on B2C 100% and on B2B too.) Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

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2024 Expectations: The forefront of the next generation of customer success

Totango

From the integration of cutting-edge technologies to the evolution of cross-functional roles and partnerships, here are their hot takes on what’s new for CS in this new year. Human expertise, along with AI technology, transforms CS into a significant growth engine for their companies.

AI 95
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Best Tactics to Refine Your B2B Buyer Personas

SugarCRM

This makes it increasingly important for businesses to deliver the right message at the right time and to the right people. In response, companies must create B2B buyer personas to discover who their customers are and what matters to them. How much does the department rely on technology in the workplace? Which tools?

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. In the coming year, 55% of support leaders are increasing their spend on technology to scale their efforts.

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Commbox Self-Service: Automate Over 50% of Your Customer Service Using AI-powered Chat Bots

CommBox

In 2021, Gartner found that 80% of the service industry leaders in B2B and B2C organizations rate migrating to self-service as their top priority, followed by upgrading contact center technology (79%) and automating customer service processes (77%). 10 Facts you should know about Chatbots Chatbots can result in 80-90% response rates.

AI 52