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What is lead generation?

Intercom, Inc.

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. What is the difference between a lead and a prospect? A prospect is a qualified lead and can be anyone in your target market.

B2C 118
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What is a sales funnel? The ultimate guide

Zendesk

The concept of a “sales funnel” is a little misleading. After all, a real funnel is designed to catch and pour out every ounce of liquid you put into it. But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way.

Sales 86
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What is the buyer’s journey? Definition, stages, and examples

Zendesk

Essentially, it’s what a sales funnel looks like from a prospect’s perspective. It also describes how each step leads to the next, so you can ensure your buyer’s journey doesn’t have gaps that cause leads to drop out of your funnel. And that ultimately leads them to…. Why is the buyer’s journey important?

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Quiz Funnel: Examples, Benefits, & Steps to Create One

ProProfs

In this competitive business world, the success of an enterprise depends a lot on the efficacy of its marketing funnel. A well-executed marketing funnel can consistently bring in relevant leads and sales, whereas a flawed one can make it difficult to close deals. What Is a Quiz Funnel? If yes, keep reading!

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The Unexpected C-Suite Collaboration You Need for Success

Totango

Check out the full episode to hear all of her hot takes. Use a customer-centric approach for a successful collaboration Traditionally, the CMO focuses on customer acquisition, answering questions like who is coming into the funnel, which prospects close, and which cohorts convert better at different stages.

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What are sales leads? (+5 lead generation tips)

Zendesk

But the road to that finish line is reliant on a set of key players: sales leads. Before sales reps can meet their targets, they need a clear understanding of what a sales lead is and how a lead is different from a prospect. What are leads in sales? Types of sales leads. 5 proven lead generation tips.

Sales 105
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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

Inside sales is the act of identifying, nurturing, and turning leads into customers remotely. When a great SaaS sales rep hears stats like this, their first instinct is to think about how SMS can help them nurture leads. Technology is a modern sales rep’s best friend. to get an overview of all your sales activity and much more.

Sales 224