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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

Is 2024 the year of customer success or sales? This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time.

Sales 106
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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

According to HubSpot, 61% of marketers consider generating traffic and leads to be their biggest challenge. They seek personalized experiences, and value authenticity and engagement over generic sales pitches. This strategy not only drives high-quality traffic to their site but also converts visitors into leads and customers.

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What is lead generation?

Intercom, Inc.

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. What is the difference between a lead and a prospect? A prospect is a qualified lead and can be anyone in your target market.

B2C 118
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Hey, partner! Introducing new programs for app and service partners

Intercom, Inc.

For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. We’ll also offer resources to help your sales team do the same. Example sales one pager.

Sales 223
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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Without a proper citation to the source, a lead is less likely to convert. Blog articles.

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 89
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The Advantages and Disadvantages of Live Chat Support

Comm100

This blog will take you through the key live chat advantages and disadvantages that you need to know if you’re considering adopting this solution. This efficiency can lead to lower operational costs and quicker response times for customers. The advantages of live chat 1.

AI 90