Gross Retention vs. Net Retention: What’s the Difference?
Totango
FEBRUARY 9, 2024
Similarly, to be successful, an enterprise needs to be able to prevent churn and increase revenue growth. Distinguishing between these two metrics can provide insight into the health and success of your company, so let’s take a deeper look into what each metric is, how to calculate them, and how to apply them. What is gross retention?
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