can-the-cmo-also-be-the-cco 
Customer Bliss
FEBRUARY 15, 2016
I recently got back from speaking at a conference where I met with many CMOs of the worlds’ largest companies. The question we discussed was; could the discipline and competencies required to lead a company through a customer experience transformation be led from marketing, by the CMO? In other words, can the CMO also be the CCO?
Totango
FEBRUARY 23, 2024
Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Totango
MAY 17, 2023
I was also fortunate to lead a conversation on this very topic with our Totango CRO, Dennis Reardon, and Sr. The idea that CS can own the entire customer journey is both unrealistic and outdated. 31% of CS teams also reported spending up to half of their time with sales. VP of Customer Success at Veriforce, Andy Kearney.
ECXO
MAY 25, 2023
link] By becoming a member, you’ll have access to all our actual and previous digital events and articles, including this webinar, and you can also follow us on LinkedIn for updates: [link] During this webinar, you’ll have the opportunity to learn a variety of valuable skills and techniques, including: 1.
Customer Bliss
OCTOBER 17, 2018
In my latest vlog post , I explain 4 different potholes to avoid in order to advance your CX work, and today, I’m sharing excerpts from previous interviews with two experienced C-Suite leaders who successfully incorporated some of these tactics within their first year as a CCO. Unite the C-Suite in Their Commitment and Accountability.
C3Centricity
MAY 11, 2020
This is one area where the CEO can’t set it and forget it. By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many companies still struggle to adopt a customer-first strategy and culture? Without company-wide support, it will never succeed.
Qualtrics
MAY 23, 2019
Also known as: Chief HR Officer, VP People Operations, Employee Experience Officer. As more and more organizations look to Experience Management (XM) to grow their organizations, the c-suite is evolving to put ‘experiences’ front and centre and make sure XM gets visibility and support at the highest levels. Chief People Officer.
Expert insights. Personalized for you.
56 
Let's personalize your content