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The CRM Value Chain – an Overview

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] Customer relationship management (CRM) has been around for over thirty years, but there’s still widespread misunderstanding about what it is.

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5 Trends for Customer Loyalty and Engagement in 2023

Customer Think

However, we can make educated guesses about the trends that are most likely to affect loyalty and customer relationship management (CRM). […] The past few years taught us that we can’t predict the future.

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Loyalty and CRM: Better Together

Customer Think

Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized, cross-channel brand experiences.

CRM 59
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How to Create Great CX to Improve Customer Relationships

CSAT.AI

Customer relationships impact the amount of business a company does. To have these great relationships companies need to create great CX. Here are some actions that help build the kind of customer experience that makes lasting, beneficial relationships. Identify customer needs Want to know what customers need?

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5 Ways Ecommerce Brands Can Increase Customer Loyalty

ModSquad

Use your CRM tools to get personal. Nobody wants to feel like just another customer. Your sales and support teams are likely already using a customer relationship management (CRM) tool like Zendesk Sunshine to track customer outreach, visits, sales, preferences, and other identifying information.

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Why Is CRM Software a Game-Changer When It Comes to Delivering Better CX

SugarCRM

Many prospects won’t ever become customers if their experience turns them off. Instead, delivering a great first impression and repeating that performance with consistency and excellence is the key to forming a relationship and gaining customer loyalty. But modern CRM has come a long way from its more modest beginnings.

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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.