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The CRM Value Chain – an Overview

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] Customer relationship management (CRM) has been around for over thirty years, but there’s still widespread misunderstanding about what it is.

CRM 127
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Loyalty and CRM: Better Together

Customer Think

Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized, cross-channel brand experiences.

CRM 57
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5 Trends for Customer Loyalty and Engagement in 2023

Customer Think

However, we can make educated guesses about the trends that are most likely to affect loyalty and customer relationship management (CRM). […] The past few years taught us that we can’t predict the future.

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

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CRM Value Chain Enablers: Networks, Culture, and People

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to a firm’s goal of driving up customer profitability.

CRM 70
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Top NPS Tools For Zendesk: Boost Customer Loyalty & Retention

Zonka Feedback

Unable to find the best NPS tool for Zendesk to measure your customer loyalty & retention in your CRM? Just imagine what if you lose 30% of your loyal customers? According to research, 70% of customers walk away from a brand after several bad experiences. What if they leave you because of a bad experience?

NPS 40
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Market Pulse: Which Are the CRM Features Every CRM Should Have?

SugarCRM

CRM tools are more than just a contact book. They are the cornerstone of modern business operations and can do so much more than a digitalized Rolodex for your prospects and customers. When properly equipped, a CRM can also help you boost sales, increase Customer Experience (CX) levels, nurture leads, and more.

CRM 26