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Fuel Growth Podcast: Building a Customer Acquisition Strategy with Bret Piatt, CyberFortress

SugarCRM

But while we may be talking about a cybersecurity company, the main topic on Bret’s mind was customer experience and building a customer acquisition strategy. It All Starts with Putting The Customer First. 5 Tips on How to Put The Customer at the Forefront of Your Selling Processes.

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Books on Customer Growth That Are a Must Read

VOZIQ

Gresham’s innovative strategies will guide you in creating personalized experiences that resonate with your customers’ deepest desires, fostering unbreakable bonds of loyalty. This book delves into the importance of customer satisfaction and loyalty in building a successful business.

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

Meanwhile customer expectations are rising – they expect better experiences and immediate support resolutions. The internet is also driving an explosion in customer choice, allowing them to easily switch to businesses who provide better experiences. Yet customer expectations continue to rise. Click to view.

Start-ups 245
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Banking Professional Survey Exposes Squandered Digital Onboarding Investments

Lightico

Making it easier than ever to be their customer: That’s what BigTech leaders in so many consumer industries have learned to perfect to grow their customer base. That’s why customer experience technology and mobile banking were at the top of the list for investment priorities in our just-launched survey of banking professionals.

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Gratitude Grows Gains from Customer Experience Strategies

ClearAction

Customer experience gains from gratitude in interactions are inclinations to reciprocate behavior, spread positive word of mouth, and do more with your brand. It encourages balance of energy and investment in proactively retaining and acquiring customers. Your resources are freed-up from value-rescuing to value-creating.

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Customer Satisfaction is at 17 year low. These stats tell you why…

Beyond Philosophy

McDermott says this breaks down into a supply-side problem with customer support and a demand-side problem, which customers expect. McDermott explains that the business leaders he works with focus on the customer acquisition phase. Mindshift about CX on the Supply Side Can Resolve Some of the Problems.

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Brand Integrity and Your Ideal Customer

ClearAction

As a start, CMOs and CCOs and COOs can work together to give guidance to Business Development for Ideal Customer Profiles. CMOs and CCOs work hard to attract and expand customers, yet gaps in brand integrity can ruin your results. Both acquisition and retention are less of an uphill battle when you have high brand integrity.