ClearAction

MAY 29, 2016

Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention. Voice-of-the-customer programs (Net Promoter surveys, customer advisory boards, user groups, etc.) Value creation occurs through Engineering, Manufacturing, and/or Operations.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67

Callminer

AUGUST 1, 2017

Being responsive and getting back to potential customers in a timely manner. Prospective customers like to feel like they matter. Being responsive, setting follow-up reminders, and doing what you say you are going to do increases customer acquisition and helps the center run more efficiently. Katherine Dougherty.

Contact Center 334

Contact Center Real Estate Start-ups Sales 334

1 to 1

SEPTEMBER 21, 2021

When so many different applications are needed, the process usually involves a lot of cutting and pasting, such as copying information from a CRM into a fulfillment engine. Fully aligning sales and marketing can bring many benefits to a brand – to customers, employees, and balance sheets alike. Never be satisfied,” Cerise said.

Sales 26

Sales Contact Center Artificial Intelligence CRM 26

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. For Slack, that was clearly the engineering and dev communities, who love new tools. Chasing free customer acquisition. Here’s Rachel. Is that what you mean?

Start-ups 215

Start-ups E-commerce Engineering Customer Acquisition 215

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. In a crowded category , it can be tough to make an SEO impact. Kevin: Absolutely.

Engineering 199

Engineering Start-ups E-commerce B2C 199

Intercom, Inc.

JANUARY 25, 2023

With a background in computer science and a knack for building products, Mickey co-founded Insightera in 2014, a real-time targeting and personalization platform that was later acquired by Marketo, where he led the global engineering team as a GVP for almost three years. How are you finding the Bay Area at the minute? Mickey: Pretty good.

B2B 118

B2B Customer Acquisition Start-ups Sales 118

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And we’re actually becoming a less effective engine of R&D because we’re now producing swiftly.

Start-ups 228

Start-ups Engineering Healthcare Sales 228

Qualtrics

OCTOBER 28, 2020

This personalization could increase customer satisfaction and customer loyalty. If you can see where and how you gained new customers, it’s possible to approach new markets and acquire new customers. Customer retention. Customer satisfaction. Customer value. Sales revenue and profitability.

Social Media 34

Social Media Sentiment Analysis Close the Loop Engineering 34

SugarCRM

NOVEMBER 19, 2019

Most businesses focus highly on marketing and look for innovative ways to increase ROI through marketing automation platforms. However, you can streamline all your interactions with the customers on social media via Sugar Market. Optimized for Search Engines. Marketing bridges the gap between consumers and the organization.

Social Media 20

Social Media CRM Touchpoint Actionable Insights 20

Totango

FEBRUARY 28, 2024

In today’s dynamic landscape, the customer holds unprecedented power. While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. We’re only just beginning.

Artificial Intelligence 105

Artificial Intelligence Customer Acquisition Customer-Centric Organization Sales 105

Intercom, Inc.

APRIL 11, 2019

Six years ago, Segment were just four engineers sitting in an apartment on Russian Hill in San Francisco. They had a great product, a few hundred customers but there was a problem – they had just 6 months of runway. This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.

Customer Acquisition 162

Customer Acquisition Innovation Start-ups B2B 162

Intercom, Inc.

MARCH 29, 2022

Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform. And that is what today is all about: innovation. “We Our level of investment in product and innovation sets us apart”. What amazing innovations.

Start-ups 118

Start-ups Innovation Sales NPS 118

SixteenVentures

DECEMBER 31, 2019

In fact, it was in 2016 I started referring to it not as Customer Success, but as Customer Success-driven Growth, to bring to the forefront the fact that Customer Success is a growth driver; a growth engine. Customer Success is not just about retaining customers. … The Customer Success Book.

Start-ups 136

Start-ups Sales NPS Non-Profits 136

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. The most authentic form of acquisition, by far, all day, every day, is word of mouth.

Start-ups 160

Start-ups Engineering Gaming Innovation 160

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. The most authentic form of acquisition, by far, all day, every day, is word of mouth.

Start-ups 126

Start-ups Engineering Gaming Innovation 126

Intercom, Inc.

MARCH 22, 2018

Another learning was that we almost tried to over-engineer the solution to how we acquired supply. I initially reported into our head of marketing, but I made sure through the interview process that the head of engineering and the head of product were bought into the concept. We create this robust web crawler. Or too soon to tell?

Start-ups 189

Start-ups Engineering B2C B2B 189