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B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. The post B2B Customer Surveys 101 appeared first on Lumoa.

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Understanding Business-to-Business Purchase Decisions for Customer Experience Management

ClearAction

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Or it may start with a deep-dive into your sales force’s mental database.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

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How Dun & Bradstreet gets sales teams to buy-in on customer experience

Qualtrics

That’s why many sales teams bristle at the idea of ‘data-driven decision-making’. It’s almost anathema to the ways sales team have operated for centuries. D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams.

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Growth Through Customer Experience Action

ClearAction

Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others. Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share.

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5 Customer Journey Touchpoints to Measure

Lumoa

According to Microsoft, brands that proactively solicit feedback are viewed more favorably by customers. With 34% of businesses now implementing customer journey mapping, it’s becoming even more important to understand how to measure it. After-sales service is more important than assistance before sales.

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10 Silos Impact Customer Experience

ClearAction

In customers’ minds, this means extra costs, delays, premature roll-outs, and lack of brand integrity: am I dealing with one brand or a mish-mash of opportunists? A variety of sales and service channels help customers get what they need when they need it. Customer Experience Boggle Busters for Channel Silos.