The father of customer journey mapping, Chip Bell, talks driving innovation through customer partnership
Intercom
AUGUST 10, 2023
And when it comes to innovation in customer service, who knows about customer needs and hopes better than the customers themselves? In 1980, Chip founded the consulting firm Chip Bell Group to help companies build a culture of long-term customer loyalty and service strategy. “I can count on them, I can trust these.
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