article thumbnail

Measuring Customer Loyalty: 5 Ways to Track It

Totango

Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again and refer you to others, increasing your revenue. Customers who don’t feel committed to your brand are more likely to churn and spread negative word-of-mouth.

article thumbnail

8 Questions to Ask Voice of the Customer Vendors

PeopleMetrics

Over the years, we''ve talked to many companies looking to outsource their Voice of the Customer software. So, if you need to find a new Voice of the Customer solution, this post is for you. Some organizations share Excel spreadsheets or forward customer responses via email, which makes tracking ROI all but impossible.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally.

article thumbnail

What's the Difference Between NPS and Customer Engagement?

PeopleMetrics

As we discussed, the best customer experience metric for your business is a matter of finding the best fit for your business. In this post, we’ll take a look at two more advanced fits: Net Promoter Score and customer engagement. Using Net Promoter Score. Using Customer Engagement.

article thumbnail

What is customer satisfaction (CSAT)?

Intercom

There are lots of ways to measure customer satisfaction. Many businesses use a customer satisfaction (or CSAT) score, which they gather using a customer satisfaction survey or via other voice of the customer research. What is a customer satisfaction survey?

article thumbnail

Net Promoter Score Question Best Practices: How to Ask Them and How to Follow Up

Totango

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?

article thumbnail

Net Promoter Score Question Best Practices: How to Ask Them and How to Follow Up

Totango

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?