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Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company.

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What Is COVID-19’s Effect on Customer Churn—And What You Can Do About It in 5 Steps

Totango

COVID-19’s effect on customer churn may have already begun, but there is still plenty you can do to increase customer engagement and retain the customers you have worked hard to win. Lean on Customer Data Segment Your Customers Be Proactive Communicators Be Flexible Revisit Goals and Success Points.

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The Future of Automotive: Omnichannel Customer Experiences in 2021

Aquire

It’s true that most buyers seek information online, but they don’t always stay online — 35 percent use a mix of more than 10 different touchpoints combining both online and offline. This continuity is crucial in building successful customer relationships. Continued customer service. That includes offline, too.

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4 Gold CX Metrics for CX Leaders

ClearAction

With customer-alignment at the origin of designs, launches are much more successful. Apply this to every product upgrade, new product, new market, new business model (pricing, warranty, financing, discount policy, etc.), Why should any strategy be out of sync with customers’ well-being? alliance, and merger.

CX 62
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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84
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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

Start asking the right questions at the right touchpoint with CSAT surveys. Better Customer Relationships Understanding your market is synonymous with understanding your customers. These insights allow your brand to foster stronger and more meaningful client relationships.

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CommBox for Sales: How to Get More Leads and Boost Conversions with a Smart Customer Communication Solution

CommBox

Omnichannel sales tools allow you to engage with customers across channels from one place 24/7, provide a personalized customer experience across all customer touchpoints, and eventually increase your sales. Get More Leads and Qualify Customers with Chatbots . Unified customer experience. Improved ROI.

Sales 98