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Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Through this book, you’ll discover the alchemical formula for building unwavering customer trust, forging deep emotional connections, and exceeding expectations at every touchpoint.

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What Is COVID-19’s Effect on Customer Churn—And What You Can Do About It in 5 Steps

Totango

COVID-19’s effect on customer churn may have already begun, but there is still plenty you can do to increase customer engagement and retain the customers you have worked hard to win. Lean on Customer Data Segment Your Customers Be Proactive Communicators Be Flexible Revisit Goals and Success Points.

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The Future of Automotive: Omnichannel Customer Experiences in 2021

Aquire

It’s true that most buyers seek information online, but they don’t always stay online — 35 percent use a mix of more than 10 different touchpoints combining both online and offline. That’s an opportunity to show your omnichannel automotive credentials and have your salespeople help customers continue their journey where they left off online.

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What is customer satisfaction score? (+ how to measure CSAT)

Zendesk

By collecting user feedback during key touchpoints, you learn whether you’re meeting—and hopefully exceeding—your audience’s needs. This not only helps you discover exactly what your customers are seeking from your product or service, but it also provides insights into the challenges or bottlenecks they face along their journey.

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4 Gold CX Metrics for CX Leaders

ClearAction

With customer-alignment at the origin of designs, launches are much more successful. Apply this to every product upgrade, new product, new market, new business model (pricing, warranty, financing, discount policy, etc.), Why should any strategy be out of sync with customers’ well-being? alliance, and merger.

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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

Start asking the right questions at the right touchpoint with CSAT surveys. This trust and loyalty help lead to repeat business, customer retention , and positive word-of-mouth. A 2022 survey found that 74 percent of customers define brand loyalty as something that comes with feeling valued and understood.

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What is product-market fit? Examples and strategies to find it

Zendesk

Research the customer experience Researching the customer experience is essential to understanding how customers perceive your products and services. Identify customer touchpoints causing issues and areas where they are satisfied. The financial industry is complicated, and there’s a lot at stake.