Strengthening Relationships Through Customer Success
Futurelab
AUGUST 10, 2021
The history of the Customer Success profession dates back to 1996, when a CRM vendor, Vantive, realized that their system had a high failure rate, an issue that certainly didn’t help their quest to have 100% of their customers willing to serve as references. Marie Alexander created and led a department she called Customer Success. Tags: customer experience customer success digital Annette Franz (Gleneicki) Facebook Like.
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