Thu.Apr 13, 2023

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How experience guarantees can help you win more customers

Inside Customer Service

Why are customers loyal to certain companies? People buy from Amazon because is it consistently solves one problem quickly and conveniently: "I need to buy __." You can fill in the blank with nearly every product imaginable. Whatever it is, Amazon has made it as easy as possible to get it fast. Starbucks has legions of loyal customers because it offers the most convenient way to get a caffeinated coffee drink.

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Why delivering meaningful value is key to winning over B2B buyers

Customer Think

With the average B2B purchasing journey taking approximately 350 days, it’s no wonder it is synonymous with being both long and laborious. But it doesn’t need to be. And the complexities that may at first seem like bumps in the road, should instead be viewed as opportunities to create a better experience.

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Trending Sources

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Friendly Fraud: How Everyday Fraudsters Pose a Threat to eCommerce

Execs In The Know

As eCommerce grows, so too does its vulnerability to friendly fraud. Underneath the glowing possibility of introducing your product or service to a much wider audience, there lies an underbelly – one populated by clever, tech-savvy fraudsters who use complex schemes and strategies to exploit businesses, often with massive consequences. In this blog post, we’ll take a closer look at what exactly friendly fraud is, how it happens, and why you should be especially aware of it as a CX leader i

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Experience the future of Zendesk AI at Relate

Zendesk

Designing the best customer experiences and providing customer service is a day-in and day-out job. Building relationships, practicing patience, righting a wrong, and figuring out how to streamline operations all represent the hard work that our customers do again and again with their customers. (This remains true with the advent of ChatGPT and generative AI.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Beyond Philosophy

FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting not doing them later. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. I witnessed the ubiquity of FOMO while watching the latest Avatar movie.

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[Research Round-Up] B2B Highlights From “The CMO Survey” – March 2023

Customer Think

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides.

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Comm100 Queue Management – The Solution to Long Wait Times & Frustrated Customers

Comm100

In today’s fast-paced world, customers demand quick and efficient service. They want to interact with businesses on their own terms and get their queries resolved as soon as possible. Long wait times and uncertainty in the queueing process can quickly turn a positive customer experience into a negative one. This is where Comm100 Queue Management comes in, helping support teams to streamline their queueing process and enhance customer satisfaction.

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Too much data, too few skills. To achieve personalization, there is another way

Customer Think

Braze, the customer engagement software platform provider, recently released their third annual Global Customer Engagement Review. The research, by surveying 1,500 marketing executives across 14 markets, aimed to uncover the most prevalent trends in cu.

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Can “AI” Replace Human Empathy?

Dealing With Humans

We have been seeing a lot lately, in regards to AI and Chat GTP, and its potential effects on business, employment, and the future of dealing with consumers. There is a fair amount of speculation surrounding this, and depending on what business you re in, if it is not already a part of your life, it most likely will be in one way or another. Widespread use of service kiosks has become popular, especially in higher volume fast food restaurants, airports, and transportation hubs.

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Customer Personalization Strategies: Best practices for refocusing on the customer relationship

Customer Think

One of the most common questions marketers get asked is how they can personalize their outreach more effectively. The importance of personalization has been growing for years, but most companies haven’t mastered it – and the amount of data available is growing faster than most marketers know what to do with.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Cross-Cultural Conundrum: Embracing European Diversity and Complexity in Customer Experience

ECXO

Navigating the Complexities of Customer Experience Across European Cultures Article source here : CX maturity models in Europe vary from country to country. Some have barely started or are still in the early stages of development. Others are more advanced in adopting, implementing and optimising customer-centric strategies. The reasons why some countries are accelerating at a different pace are as rich and varied as the continent.

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How to use FOMO as a powerful marketing tool

MyCustomer Experience

FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting.

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4 Ways to Improve CX and Achieve Operational Efficiencies using the “Propensity to Complain”

Customer Think

We all know that “all customers are not created equal” because some represent significantly more value than others, but have you also examined their variations in propensities to complain (PTC)?

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FOMO is a Powerful Marketing Tool. How To Use It.

MyCustomer Experience

FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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5 trends APAC brands are building their CX strategies around

CX Network

Asia-Pacific businesses are finding new ways to meet customer demands via new CX platforms and strategies

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Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior

Intercom

The majority of our purchasing decisions are made by the subconscious brain. Do you know how to communicate with it? For many years, economics followed the tenet of the economic man – a theory that assumes individuals are rational in their decision-making and make logical choices based on cost-benefit analyses. That, of course, turned out not to be the case.

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How an Engaging Service Vision TRANSFORMS Your Business

Uplifting Service

[link] Do you want to build a culture that drives more innovation, more revenue, and a shining service reputation? You’ll need this non-negotiable element. An engaging service vision is the key to your organization’s success. A self-sustaining service culture, in which every team member is educated and empowered to create more value for customers, is essential.

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What does ChatGPT Mean for the World of Sales?

SugarCRM

Between 2012 and 2019, the percentage of salespeople meeting their annual quotas fell from 63% to 57%. That means, ‘results-driven’ and ‘time-pressed’ are two descriptors that now defines modern-day sales. Unfortunately, administrative tasks and meetings increasingly take up sales reps’ time, putting active selling on the backburner. This exacts significant costs on businesses, leading to reduced sales and higher turnover, which impact overall revenue.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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13 Best Riddle Alternatives & Competitors in 2023

ProProfs

Online quiz software serve diverse functions across various industries. They can be a uniquely effective marketing tool that also provides an easy way to conduct hiring, training, and educational assessments. Riddle is a popular quiz tool for marketing used by many publishers, agencies, and marketers. But while Riddle has many excellent features, it may not be the best fit for everyone.