Tue.Jun 06, 2023

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Why you should be adopting an Experience Mindset – Interview with Tiffani Bova of Salesforce

Adrian Swinscoe

Today’s interview is with Tiffani Bova, the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Tiffani […] The post Why you should be adopting an Experience Mindset – Interview with Tiffani Bova of Salesforce first appeared on Adrian Swinscoe.

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5 Ways to Maximize Your Cross-Channel Marketing

Customer Think

Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, which leads to greater lifetime customer value (LCV) and loyalty. But an overabundance of bland messages makes it difficult for brands to connect meaningfully with consumers.

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Principle One: Be the Customer

Bill Quiseng

During the month of June, I will offer each one of the Three Principles to Build Customer Loyalty. In this first week, I give you Principle One: Be the Customer. “Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!” Tom Peters. Did you know that FedEx delivery people never run.

B2C 88
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How Industry-Specific Solutions are Rewriting the Future!

Customer Think

In the fast-paced digital era, traditional software development is being disrupted by a groundbreaking phenomenon: no-code solutions. With benefits that range from accelerated development cycles to cost-effective resource allocation, the no-code movement is revolutionizing industries across the globe. Some of the benefits are: Shorter development cycles.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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5 ways to create a strong customer centric culture

Steven Van Belleghem

Lead Companies with a successful customer centric culture – from Apple and Amazon to Starbucks and Glossier – stand out with these 2 things: they have a strong customer vision and leaders who show with their decisions and actions that they will always and forever put the customer first. You can have the prettiest slogans on your walls or the most inspiring slides, if your employees see that you put efficiency, productivity and revenue before the customer’s needs, your culture will be

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CUPID — the new gold standard for eCommerce marketers

Customer Think

Knowing your customers has always been a gold standard for eCommerce marketers. But truly understanding your customers can mean several things. From understanding habits, to building effective relationships and personalising communication across channels – effectively engaging customers is ultimately the metric by which all marketers are measured.

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Mistakes to Avoid When Outsourcing Mobile App Development

Customer Think

In today’s fast-paced digital world, outsourcing mobile app development has become an increasingly popular choice for businesses. By entrusting the task to external experts, companies can focus on their core competencies while benefiting from specialized skills and cost-effectiveness. However, the journey of outsourcing app development is not without its pitfalls.

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Lighting the Path: How to Help College Students with Mental Health Issues

Comm100

There is no doubt that higher education is facing a mental health crisis. A recent survey found that 50% of college students identified their mental health struggles as their top stressor in 2023. On top of this, 71% said they struggled with issues such as stress, anxiety and depression. The Department of Education has certainly recognized the gravity of the situation.

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How Your Customer Data Can Make or Break the Holiday Season

Customer Think

It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season.

Retail 58
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[Experience Action Podcast] Step into CX Leadership [wp-svg-icons icon="new-tab" wrap="i"]

Experience Investigators

❔"I find myself in operations, and I keep helping other departments with their CX. I'm looking to join another company where their CX strategy isn't that solid yet, and I want to place myself in a position to run that for them. I've learned a lot, and I know I can learn a lot more. What's the bes.

CX 52
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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[Research Round-Up] Three Recent Takes on Purpose Marketing, Brand Purpose, and ESG

Customer Think

(This month's Research Round-Up discusses three recent studies that focus on the effectiveness of purpose marketing, the importance potential buyers really place on brand purpose, and the attitudes of consumers and business executives about corporate E.

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Fiction, Generative AI and Customer Experience

cxservice360

Exploring the parallels between Deep Thought's quest in the "Hitchhiker's Guide to the Galaxy" and the advances in customer experience. Discover how generative AI brings humor, insights, and innovation to create unforgettable interactions in the cosmic realm of customer satisfaction The post Fiction, Generative AI and Customer Experience appeared first on CXService360.

AI 52
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It’s all about context stupid! Why most businesses fail to take this into account

Customer Think

Organizations don’t think enough about the context in which a customer enters the experience. Most believe that every customer is the same. However, understanding the context in which your customer has your experience is critical to your customer strategy. Context is everywhere.

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Response Time: Vol. 8

Intercom

You satisfy your customers, but can you satisfy our curiosity? With Sarah Donahoo, Head of Marketing & Customer Success at Fugo.ai. Please tell us a little bit about your company and what you do there. I’m the Head of Marketing & Customer Success at Fugo.ai. You can think of Fugo as being like Canva for digital signage screens. That is, it’s a platform that lets you pull together live business intelligence data, social media, feeds from your workplace systems, video streams,

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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How Well Does Your Company Gather and Leverage Qualitative Employee and Customer Insight?

Customer Think

To Begin: The Rationale for In-depth Generation of Stakeholder Personas With today’s preoccupation with ChatGPT, and all things AI/digital and sophisticated text analytics and data mining oriented, the value of proactively generating qualitative employee and customer insight is often overlooked or bypassed.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

Since we have numerous clients in the Manufacturing industry in our portfolio, we pride ourselves on meeting even the most exigent standards and needs that companies in this vertical might have. As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook.

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The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat

Customer Think

A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “We have no moat.” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative A.

AI 52
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It’s Time to Kill Customer Empathy

InteractionMetrics

Empathy is trendy. Qualtrics XM Institute [i] has declared 2023 the Year of Empathy, and Forbes Magazine calls empathy the “most important leadership skill” [ii] Because of this, customer service staff are receiving customer empathy training in droves. Paul Bloom, professor emeritus of psychology at Yale University, presents solid evidence that empathy can be counterproductive, even harmful, in many scenarios.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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HappyOrNot Launches ‘Managed Service’ Package to Help Businesses Discover Strategic Advantages Through Customer Feedback Software 

Customer Think

Utilizing the new service, businesses can outsource their entire feedback operations and receive expert advice based on real-time analytics

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First Principles Thinking: The Secret Sauce Behind Apple’s CX Success

Steven Van Belleghem

Find the heart First principles thinking is an ideation method that entails stripping a problem down to its foundation, its heart. The aim is then to challenge every assumption, and reconstruct a solution from scratch in order to improve the overall experience. In some ways, it’s like reverse engineering, but with an added layer of skepticism towards the old product and its conventional wisdom and biases.

CX 62