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To Apologize or Not To Apologize

Customer Service Life

When customers contact you with a problem, do you apologize or do you not? Upon realizing that this was 100% your company’s fault, do you apologize? One thing I’ve discovered is that there’s a broad range of views when it comes to apologizing to customers. This article was originally published on the FCR blog on July 17, 2018.

Legal 68
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5 Tips for Being More Transparent with Your Customers

CX Accelerator

After service had been restored, I got a call from a customer. It just so happened to be from a customer to whom I had issued a service credit just a day earlier in hopes of restoring his confidence in our company. I desperately wanted to restore the customer’s hope and trust in our service and to keep them from canceling — if at all possible.

Legal 266
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How to win back your customer's heart with an apology

Inside Customer Service

I had just discovered the magic of a real, heartfelt apology. Customers calmed down and became more cooperative nearly every time I sincerely apologized. Here's the science behind a great apology and how you can offer a great one, too. Why do we apologize to customers? "You shouldn't have to experience this."

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A customer complaint is a gift.

Bill Quiseng

Angry or frustrated customers generally will not listen to or accept your apology until they have an opportunity to voice their frustrations. Angry or frustrated customers generally will not listen to or accept your apology until they have an opportunity to voice their frustrations. A customer may not always be right.

CX 153
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What's the difference between knowledge, skills, and abilities?

Inside Customer Service

An example is being able to recall the three elements of a heartfelt apology. There's a vast difference between reciting the three elements of a heartfelt apology (remember) and being able to explain the difference between a good and bad example (evaluate). But what about skills and abilities? Knowledge isn't just one dimensional.

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My top six lessons learned from serving customers

Inside Customer Service

Lesson #4: Apologize deeply "You shouldn't have to experience this." You might even remember specific customer interactions that taught valuable lessons. Sure, you might have taken a class. Perhaps you had a good boss or mentor. Yet those lessons often didn't sink in until you tried them out with a customer. That's my story.

Start-ups 224
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How to improve customer satisfaction with concrete language

Inside Customer Service

The two reps taking their respective calls follow the same routine: Listen to the customer Apologize for the issue Solve the problem The only difference is how each rep communicates. Both reps apologized to the customer. Imagine two customers call a contact center at the same time. Alton uses general language. I'm sorry for the error.