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Multichannel vs. Omnichannel Approach: Which is Best for Your Customer Communication?

CommBox

Global businesses are using multichannel and omnichannel approaches to communicate with their customers. Keep reading to see what’s the better approach, multichannel or omnichannel communication. What is omnichannel customer communication? The omnichannel approach serves to deliver effective customer communication.

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Building Success: Sales and Customer Engagement Strategies for Manufacturers using CRM

SugarCRM

However, such strategies cannot be crafted without a complete and clear set of data that can be collected and processed with the help of a CRM solution. How can CRMs help manufacturing companies develop cohesive and effective sales and customer engagement strategies? We’ll be sharing some insights below.

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Beyond Business Hours: 5 Best Practices for Shifting to 24/7 Service [Minus the Extra Cost]

CommBox

But, the reasoning behind this business decision is flawed; with the right customer engagement technology, business can easily offer 24/7 support with automation and self-service that doesn’t require a live agent available and skyrocket customer satisfaction and operational efficiency. But in fact, it’s easily achievable.

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Sales Chatbots: How to Grow Revenue Using Conversational AI

CommBox

Businesses are widely deploying AI-powered service chatbots to improve customer service and increase sales. Businesses providing a better customer experience could grow their revenue, as 86% of customers are willing to pay 13%-18% more for a better customer experience. Use chatbots to drive business growth. (©

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Preparing for the AI Revolution in Customer Service: A Guide for Customer Experience Leaders

Experience Investigators

Artificial Intelligence (AI) is revolutionizing customer service and transforming the way organizations manage their customer and employee experiences. As a customer experience leader, it’s crucial to understand the potential of AI and how to leverage it effectively to elevate and not deduct from the customer journey.

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What Makes Sell Premier the Superior CRM Solution for an Advanced Sales Organization

SugarCRM

With it came the dawning of Sell Premier, the flagship CRM solution for businesses with more complex sales scenarios and/or mid-to-large or global sales organizations. While we’ve shared capabilities matrixes and guides to the editions , this top-of-the-line CRM solution deserves its own moment in the spotlight.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

Is this the same as Customer Relationship Management, or CRM? CRM is about managing the data and input from customers to help deliver on a Customer Experience Strategy. Often, CRM systems are the tools used to track important customer data and feedback metrics.)