Beyond Philosophy

AUGUST 25, 2019

If it is something that requires customers to decide to go with you again and again, then a more relational perspective can help. This relationship is the basis for most b2b organizations. The post What Type of Relationship Do Your Customers Expect From You? Follow Colin Shaw on Twitter @ColinShaw_CX.

Customer Expectations 143

Customer Expectations Gambling Start-ups B2B 143

TeamSupport

SEPTEMBER 8, 2020

Businesses buy your products or services to help their operations run efficiently and to meet their customers’ expectations. In other words, effective B2B support forms the foundation for long-term successful customer engagements. The Value of Customer Support.

B2B 64

B2B Customer Expectations Customer Satisfaction Customer Relationship 64

TeamSupport

APRIL 27, 2021

Likewise, the B2B sector has also been affected by the spread of AI and its common usage by business owners and marketers alike. To better understand how exactly this tech influences your business, it’s worth looking at these five ways AI is changing B2B marketing. First and foremost, AI lets you personalize your B2B marketing.

B2B 64

B2B Artificial Intelligence AI Social Media 64

ECXO

MARCH 21, 2023

Design leads us to data and experience personalisation Personalised approach (Data Analytics): Customers expect a personalised experience that meets their specific needs. Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

Customer Experience Maturity Model 98

Customer Experience Maturity Model B2B CX Customer Experience 98

TeamSupport

SEPTEMBER 6, 2019

The difference between a B2B (business-to-business) and B2C (business-to-consumer) customer is night and day. To most B2C companies, customers are a dime a dozen. A B2C company isn’t focused on their current customers nearly as much as acquiring new ones. To contrast, B2B customers are usually the polar opposite.

B2B 60

B2B Customer Service B2C Start-ups 60

TeamSupport

MARCH 27, 2020

These in person interactions are the foundation of many excellent customer relationships, and it can sometimes be a challenge to build or sustain relationships without them. So, how can you maintain strong B2B customer relationships without face-to-face interactions?

Customer Relationship 80

Customer Relationship B2B Sports Start-ups 80

ClearAction

JUNE 22, 2017

B2B Customer Journey Maps: New Wisdom Lynn Hunsaker. Business-to-business customer experience managers have some advantages: mountains of customer comments on-hand, account managers who practically live with their customer contacts, and executives who want to see substantive improvements in customer experience.

Customer Journey Map 73

Customer Journey Map B2B Outlook VOC 73

InteractionMetrics

JULY 10, 2023

Will AI capture the nuances of the customer experience? And can it account for diverse customer expectations, subconscious reactions, and a range of sensations and feelings? Unstructured data is invaluable for understanding customers’ feelings and thoughts, but only if your analysis respects the nuances. It depends.

Unstructured Data 40

Unstructured Data B2B AI Customer Experience 40

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

Bill Quiseng

FEBRUARY 21, 2024

It’s an elective for the B2B or the online/digital industry. And when you consistently deliver a little wow, you transform an average, satisfactory customer experience into a positively WOW Experience. Your customers will return repeatedly, spend more money, and rave about you to others on social media. Human to Human.

CX 88

CX B2C Hospitality Hospitality 88

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey?

B2B 52

B2B Net Promoter Score NPS Touchpoint 52

CX Journey

FEBRUARY 23, 2016

Image courtesy of Thomson Data LLC Are you a B2B company struggling with customer experience challenges? When I go to customer experience conferences, B2B companies are under-represented, both in attendees and speakers. When clients look for benchmark data, B2B reports are few and far between. In short, yes.

B2B 56

B2B Customer Experience Contact Center B2C 56

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

VOC 62

VOC B2B Close the Loop Non-Profits 62

Intercom, Inc.

JANUARY 25, 2023

If you’re short on time, here are a few quick takeaways: There’s a big discoverability gap in SaaS B2B. Make sure your customers are aware of the full suite of features your solution offers and know how to take the most value out of them. Most touchpoints of the customer journey will be inside the product.

B2B 118

B2B Customer Acquisition Start-ups Sales 118

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth. B2B businesses are different.

B2B 26

B2B Close the Loop CX B2C 26

Customer Bliss

MARCH 8, 2019

In this episode, Mark Bartlett , Chief Experience Officer at FPX , chats with me about the importance of developing your customer narrative and understanding their behaviors , so you can design products that they’ll get the most benefit out of. B2B companies now need to emulate the best B2C practices. Lastly, Implement New Technology.

B2B 55

B2B B2C Engineering CX Transformation 55

Confirmit

SEPTEMBER 19, 2018

An experience is taking place between your brand and your customers, whether you intend it or not. A survey by B2B Marketing in June 2018 exposed the lack of understanding and focus on Customer Experience that exists in many B2B organizations, with most reporting it as siloed, or even non-existent.

B2B 40

B2B Customer Experience Finance CX 40

TeamSupport

NOVEMBER 9, 2018

There are A LOT of features available for companies to choose from when deciding what’s important in their Business to Business (B2B) customer support software solution. Click here to download our custom template to get you started with expert-level SLAs!

B2B 53

B2B Sentiment Analysis B2C CRM 53

Intercom, Inc.

NOVEMBER 11, 2020

But how are support leaders staying ahead of rising conversation volumes and sky-high customer expectations? Today, modern customers expect both personal and efficient support. In the report, we explore the key five trends that are shaping and redefining customer support today (and are set to accelerate in 2021).

B2C 145

B2C Customer Expectations B2B Customer Satisfaction 145

TeamSupport

SEPTEMBER 6, 2022

If you didn’t raise your hand at all – and not only because you are in a public space and are wary of strangers seeing you perform erratic movements – then you better quickly learn why your B2B business needs to be customer centric. Never even heard of customer centricity? Why your business isn’t customer centric.

B2B 98

B2B NPS Business Growth Business Operations 98

Customer Think

MARCH 6, 2023

Personalizing customer service interactions can help reduce customer effort, increase customer satisfaction, and support service leaders to achieve the holy grail that is high customer loyalty. There are a range of customer service capabilities that can […]

Customer Service 64

Customer Service B2B Customer Loyalty Customer Satisfaction 64

Confirmit

JULY 15, 2018

The complexity of B2B relationships makes it harder to answer the questions commonly asked by those who own the customer experience. Understand customer expectations? and Phil Durand, Director, Customer Experience Management at Confirmit discuss how B2B organizations can plot the right course ahead.

B2B 40

B2B Customer Experience Voice of the Customer Customer Experience Management 40

Confirmit

JULY 15, 2018

The complexity of B2B relationships makes it harder to answer the questions commonly asked by those who own the customer experience. Understand customer expectations? and Phil Durand, Director, Customer Experience Management at Confirmit discuss how B2B organizations can plot the right course ahead.

B2B 40

B2B Customer Experience Voice of the Customer Customer Experience Management 40

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Technology 233

Technology Technology Sales Customer Expectations 233

Shep Hyken

JUNE 29, 2021

A customer-obsessed organization listens to their clients and takes actions based on the information that they receive. In 2017, it would have taken 17 interactions with a brand to close a typical B2B transaction. Now, it takes 27 with 4 or more people involved before customers can make a buying decision.

B2B 129

B2B Customer Service Customer Expectations 129

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

Customer Retention 233

Customer Retention Customer Satisfaction Customer Expectations Technology 233

Intercom, Inc.

DECEMBER 10, 2020

Few are better placed to explain the concept of customer success than Nick Mehta. As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 On the other hand, customer success is proactive.

B2B 223

B2B Outlook Sales Touchpoint 223

Bill Quiseng

JUNE 21, 2023

Consistently deliver a low-cost, no-cost “a little better than the average experience that customers expect” product or service so tediously repetitive that you feel it is boring, but to the customer, at that moment, you are Magnificent! Customers don’t seek B2B or B2C businesses. Be Magnificently Boring!

B2C 134

B2C Customer Loyalty B2B AI 134

Shep Hyken

JANUARY 4, 2023

Customers Will Be Smarter and More Demanding Than Ever – I may sound like a broken record as I start each year with this prediction. Regardless of the type of business you’re in (B2B, B2C, B2B2C), everyone is a consumer. Just as we want our customers to come back, we want our employees to stay.  .

Customer Service 124

Customer Service Customer Experience B2C B2B 124

TeamSupport

NOVEMBER 30, 2023

Case management continues to play a critical role in preserving customer relationships while also feeding the product development process. Developing a well-defined customer support plan that encompasses several channels to meet customers where they are is essential to any business.

Omnichannel 106

Omnichannel Customer Service Social Media B2B 106

Shep Hyken

AUGUST 20, 2021

Set the Customer Expectations at Each Step of the Journey. Whenever your customers buy one of your products or services, they will want to know what the status of their order is. Thus, ensure that they know what to expect and when in the entire purchasing process.

Social Media 141

Social Media Customer Expectations B2B Customer Loyalty 141

TeamSupport

JUNE 29, 2020

B2B customer support has become more complex than ever…in a good way. By utilizing the many tools available—and more technologically advanced than ever—B2B companies are able to gauge how their customers are feeling and how satisfied, or not, that they actually are. Find out in Part 2.

Sentiment Analysis 59

Sentiment Analysis B2B Machine Learning B2C 59

TeamSupport

JULY 1, 2020

Part 1 of this blog series explored the meanings of and differences between customer sentiment analysis and Customer Distress Index (CDI™)— customer sentiment analysis uses text to indicate a positive or negative tone to the communication and the TeamSupport CDI uses data to indicate whether a customer may be satisfied or frustrated.

Sentiment Analysis 59

Sentiment Analysis B2B Contact Center Customer Satisfaction 59

PeopleMetrics

JANUARY 24, 2022

This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%). That 20% consist of high-impact customers. Yes, 80/20 still applies to them, but the total number of customers are so small, it’s worth focusing on every one of them. Fire away those ad hoc surveys!

CX 90

CX B2B Artificial Intelligence Text Analytics 90

Shep Hyken

SEPTEMBER 1, 2021

The reason I bring this up is that I get pushback from the B2B world. Some of my B2B clients don’t think they have to meet Amazon’s level of service. They’ve been doing it for decades. Amazon revolutionized the book industry and eventually the entire retail industry. . Some think it’s an unfair comparison.

B2B 129

B2B Healthcare Retail Gaming 129

Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. In fact, we discovered that 33% of customer support conversations are currently assisted by automation, and there’s a clear demand for more.

Customer Satisfaction 223

Customer Satisfaction B2C Healthcare Customer Expectations 223

ECXO

DECEMBER 20, 2023

Next, your customers have become your biggest regulators and they aren’t impressed with just any personalisation. Add in the fact some B2B, and certainly B2C companies, are still struggling with data management. Generalisations, being clichéd or outdated and superficial messaging are also switching customers off.

Customer Experience 52

Customer Experience B2B AI Machine Learning 52