Buyer Persona

DECEMBER 14, 2020

In sports, confidence is often mentioned as one of the key ingredients to winning. B2B marketers and sellers will need to recognize that both sides of the demand coin are affected. In B2B decision-making, confidence has always been a key behavioral element. She attended the same gym as Amy Chow, the U.S.

Outlook 120

Outlook B2B Sports Education 120

Shep Hyken

OCTOBER 4, 2022

Top Takeaways: Customer service is a team sport where different experts and teams empower and learn from each other to provide an amazing customer experience. ” “It’s not B2B or B2C. ” “In sports and customer service, we must prepare for every match to win the championship.”

Sports 57

Sports B2C Social Media Gaming 57

Steven Van Belleghem

OCTOBER 17, 2022

They filed several new trademarks that indicate its intent to make and sell virtual goods, including electronics, home decorations, toys, sporting goods and personal care products. Walmart follows pretty much the same approach, albeit with a different focus. Are these ground breaking and super convenient products or services?

Sports 123

Sports B2C Social Media Gaming 123

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Let’s look at a sports analogy for enlightenment. So, what does it mean? What are their pressures?

VOC 62

VOC B2B Close the Loop Non-Profits 62

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth. B2B businesses are different.

B2B 26

B2B Close the Loop CX B2C 26

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What can be done to improve the “click to porch” experience (from order to delivery).

Sports 78

Sports E-commerce Customer Experience Legal 78

Zendesk

NOVEMBER 29, 2021

Additional apps added in November: Fructifi (Sell) combines customer purchasing behavior analytics and marketing automation to enable sales and marketing teams to generate more business from existing, repeat-ordering, B2B customers. Punch Sport Collection is a design for champions.

CXM 105

CXM Sports Contact Center B2B 105

Steven Van Belleghem

DECEMBER 9, 2020

One of their initiatives was KeepMoving, which was at first a B2C-platform as an alternative for live sports events. But when they started to receive requests from companies to help them organise sports-challenges for their employees, they decided to re-orient the platform towards B2B with an online corporate wellbeing trajectory.

Customer Experience 98

Customer Experience Sports B2C Start-ups 98

Intercom, Inc.

SEPTEMBER 19, 2019

Like a sports franchise, a top team should be both collaborative and competitive. All the B2B startups and all the B2B companies wanted to build the type of product that sold itself; they wanted to create products that have some viral component to them. “Sales is such a people sport. It was like a word of the past.

Sales 184

Sales Sports Start-ups Gaming 184

TeamSupport

AUGUST 17, 2020

We enjoy skiing and cheering for all of the Denver sports teams. I plan to keep an eye on what made TeamSupport as successful as it’s been over the last 12 years, while adding even more value to our B2B clients. TS: What led you to TeamSupport and why were you attracted to this opportunity?

Sports 59

Sports B2B Innovation Customer Relationship 59

Intercom

DECEMBER 19, 2023

If you’re in the B2B SaaS space and striving to find your product-market fit, this repeatable, flexible approach may provide the inspiration you need. Aside from sporting the best job title I’ve ever seen, Joe is helping develop a hybrid AI system for generating jokes from algorithms he provides.

AI 96

AI Engineering Sports Customer Service 96

Intercom, Inc.

OCTOBER 29, 2019

Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. Some approaches to segmentation I’ve seen and used in my career include: Performance: If we choose to segment by business model and vertical, do we see B2B customers start at higher revenue than B2C customers (acquisition)?

B2C 184

B2C Finance Engineering Sales 184

Totango

AUGUST 11, 2022

These digital interactions may involve both SaaS product users and other B2B stakeholders with a role in the buyer decision process. This is particularly true for B2B clients, who typically measure the results of using your product in terms of key performance indicators (KPIs) that quantify their goals. Subscription renewals.

Net Promoter Score 106

Net Promoter Score Social Media Customer Journey Map Customer Relationship 106

Confirmit

JULY 2, 2019

or training for an upcoming sport event. I was keen to use my digital knowledge in a new, B2B setting and particularly welcomed the change to implement and evolve large-scale, sophisticated programs. You’ll often find me reading an Oliver Sacks book, playing an indie board game (I'm always looking for recommendations!)

Sports 40

Sports B2B Retail Gaming 40

ProProfs

JULY 11, 2022

For example, suppose you are a sports equipment manufacturer specializing in various sports like Basketball, Tennis, Soccer, Golf, etc. . You can deploy an engaging quiz on your Twitter handle asking customers questions like “What’s your favorite sports to watch?”. sports quiz , and many more. critical thinking quiz , .

Real Estate 52

Real Estate Sports Social Media Education 52

Zendesk

FEBRUARY 23, 2024

For example, if you are a business specializing in sports equipment, you might create one persona representing coaches and another representing athletes. Role-based persona templates Download the customizable template In a role-based persona, segment customers based on their specific role.

Touchpoint 52

Touchpoint Social Media Customer Journey Map Sports 52

Confirmit

MARCH 17, 2019

For those of you I’ve already met, you’ll know I’m a sports-mad guy from New Zealand who now calls Sydney home. It’s obvious that becoming customer-centric is a big aim for companies in a lot of industries – from B2B to Superannuation to education and more.

Customer Experience 40

Customer Experience Sports Voice of the Customer B2B 40

Zendesk

FEBRUARY 21, 2024

It’s prevalent in tech sales , business-to-business (B2B) industries, and software as a service (SaaS) sales. Traditionally, B2B sales teams based their decision on the type of product or service they sold. What do inside sales reps do? Here are a few of the top tools to help you reach your sales goals.

Sales 52

Sales Social Media CRM B2B 52

SugarCRM

APRIL 7, 2022

Sales is a full-contact sport—it typically requires internal resources to get from lead to revenue, and obviously, it requires customers, prospects, and sometimes partners. This article was initially published on B2B Marketing. Let the Platform Do the Work.

Technology 52

Technology Technology Sales Predictive Analytics 52

ClearAction

AUGUST 16, 2016

Originally published as a special invitation Advisors monthly column for CustomerThink.com: Strategic Action on B2B Voice of the Customer. Customer Experience Improvement is a Team Sport. Keep up-to-date through the ClearAction newsletter: Related articles: Are You a Customer Experience Action Hero?

CXM 67

CXM Customer Experience VOC Sports 67

CX Journey

DECEMBER 11, 2014

Before a B2B company actually bases any decisions and actions on overall Recommend scores, there are so many other insights lurking in the background that are indicators of how strong customer relationships really are and whether there should be concern over churn rates. B2B metrics voice of customer'

B2B 62

B2B VOC Start-ups Sports 62

ClearAction

DECEMBER 31, 2015

“If every company has no intention of loving their suppliers, then what’s the point of B2B companies trying to be loved their customers?” “In sports, a great deal of thought goes into creating winning teams. A corollary to customer experience management is this: do things for your customers, not to or from them.”

Customer Experience 63

Customer Experience Sports Government Customer Experience Management 63

Customer Bliss

AUGUST 9, 2018

PTC is a B2B global software company that offers a technology platform and solutions to help companies design, manufacture, operate, and service things for a smart, connected world. As a competitive athlete, Daniel always had a passion for winning driven by practicing multiple sports from trekking, biking, swimming, and skiing.

Customer Experience 70

Customer Experience Net Promoter Score Sports Education 70

Intercom, Inc.

OCTOBER 29, 2020

“It’s sort of like driving a big yacht versus driving a sports car. There are good things about both of those, but I choose a sports car” Just this summer, in the middle of the pandemic, folks were working incredibly hard, and we had just launched some tremendous things. Des: And here we are.

Start-ups 209

Start-ups Sports Engineering Artificial Intelligence 209

Steven Van Belleghem

OCTOBER 29, 2020

When we think of personalization in the media, the extremely addictive algorithms of China’s platform company ByteDance’s newsapp Toutiao come to mind: not only is Toutiao incredibly fast when it comes to the publication of new content (for instance using bots to report on sports game), its AI filter is one of the best at personalizing.

Education 98

Education Entertainment Sports AI 98

ProProfs

MAY 24, 2022

What Sport Is For Me? Personality quizzes work great for both B2B and B2C interaction because every business is in one form or another selling to individual users, who are quite intrigued by such personality quizzes. . Always try to keep your questions less than or equal to 10 , irrespective of your audience type (B2B/B2C).

Social Media 52

Social Media Gaming B2C B2B 52

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B. When we write a story about someone, we need the news to back up the validation of that story.

Engineering 118

Engineering Government B2C Start-ups 118

SugarCRM

APRIL 2, 2019

Regardless if you are in B2B or B2C, the pressure has never been greater to continuously deliver an exceptional customer experience throughout the customer journey, creating an unstoppable business. Since becoming a customer, I’ve renewed, added new services and purchased lots of gear to sport my Peloton obsession.

Sports 30

Sports B2C Customer Relationship Customer Satisfaction 30

SugarCRM

NOVEMBER 12, 2019

Here’s what a loyalty program is not: A traditional punch card or plastic card is not enough in today’s market (and may not even be practical at all in the B2B arena). And the same principles of psychology work in B2B – as long as the content and offers are relevant. But first, let’s define a loyalty program.

E-commerce 28

E-commerce B2B Sports Retail 28

Comm100

MARCH 20, 2018

The secret to successfully using sales letters and emails in your B2B sales strategy is simple: You need quality content and expert presentation. Love, Your Sporting Supplies Family. This birthday letter is a great way to thank valuable, high-leveled clients and B2B correspondents. B2B Holiday Thanks (and Well-Wishes).

Non-Profits 40

Non-Profits B2B Sales Sports 40

Lumoa

JUNE 14, 2023

According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space.

NPS 83

NPS Sentiment Analysis Start-ups Net Promoter Score 83

Steven Van Belleghem

DECEMBER 6, 2021

That applies to both B2C and B2B businesses. 4/ There is a growing awareness of the importance of Consumer Centricity: how this is a culture change and a team sport in which everyone in the company has to participate in. They no longer compare a company or brand to its direct competitor.

CX 123

CX Customer Experience Non-Profits Social Media 123

Steven Van Belleghem

NOVEMBER 25, 2019

There’s Amazon Prime, HBO Go and – one of Netflix most feared competitors – Disney+ which has no less than 60% of stakes in Hulu and has acquired ESPN+ for sports. There’s the cheap services of Apple TV, meant to boost the acquisition of its hardware products.

Gaming 52

Gaming Artificial Intelligence Entertainment Sports 52

Zendesk

SEPTEMBER 14, 2021

We’re a brand templating platform that empowers B2B companies to create effective sales materials quickly. Sports team. Later, the rep explains how their product could solve their unique problem. Sample cold calling script. I’m John from [COMPANY NAME]. I’m calling to see if we can help your company. Sample cold calling script.

Sales 97

Sales Start-ups Engineering Sports 97

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. In sports, stacking your team with all-star players doesn’t always lead to a championship. Sales doesn’t need to be a cost center. It can be, and for at least most of the life of your company should be, a profit center. Steli Efti, CEO, Close.io.

Sales 156

Sales Non-Profits Start-ups Scorecard 156

ClearAction

OCTOBER 1, 2018

ClearAction’s 5-year global study of B2B CXM practices revealed strong desire among VoC managers for executives to take greater action on CX insights, yet they admitted that just administering their portfolio of customer listening posts was consuming all their time, energy and budget. customers, channel partners, alliances).

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

Intercom, Inc.

MAY 25, 2022

What sort of things change when the world falls apart from a venture capitalist-backed B2B SaaS startup stock point of view? Now, we agreed we’d try and keep this non-reactionary and upbeat but, at the same time, interesting and relevant to the folks who listen. I genuinely think there’s a great opportunity here.

Start-ups 138

Start-ups Sales Sports Government 138