The ultimate guide to understanding brand sentiment
Callminer
JANUARY 18, 2024
When you understand what’s affecting brand sentiment positively, you can work toward honing in on those features for continued improvement. Read more in this blog.
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Callminer
JANUARY 18, 2024
When you understand what’s affecting brand sentiment positively, you can work toward honing in on those features for continued improvement. Read more in this blog.
Callminer
FEBRUARY 15, 2023
How consumers feel about your brand has a powerful influence on the success of your business. This blog provides best practices and insights into driving a positive brand experience.
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Uniphore
NOVEMBER 18, 2021
It evaluates a person’s tone and voice quality, the position of their face and even subtle facial movements or expressions, to generate a score based on specific emotions, like anger, fear, happiness, or neutrality. Brands gain a deeper understanding of? Emotion AI ?assesses customer sentiment ,?with Using emotion AI,?CX
SurveySensum
JANUARY 26, 2024
The Foundation: Awareness Stage The awareness stage serves as the foundation, marking the initial encounter between a potential customer and your brand. Understanding how customers become aware of your brand, products, and services is crucial for laying a solid groundwork for their journey. User testimonials and success stories.
Fonolo
JULY 5, 2023
In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Although it’s almost impossible to completely control what people think about your organization, improving customer opinions of your brand is very possible. Just make sure you fix your mistakes!
The Customer Service Blog
APRIL 2, 2024
It was voted the second most-trusted brand in the United Kingdom, and 28th top brand in the world. Many readers of my blog will be aware that recently the Body Shop has run into serious financial difficulties and has ceased all its operations in the USA. Darren Bugg Editor, The Customer Service Blog.
The Customer Service Blog
MARCH 21, 2024
John Lewis is a company I have mentioned numerous times in my blog over the last few years. In fact one of the very first articles in this blog - way back in 2016 - was about them (you can read the article by clicking here ). After all, this entire blog is about customer service! Darren Bugg Editor, The Customer Service Blog.
SurveySensum
APRIL 1, 2024
Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.
CSAT.AI
JULY 13, 2022
If your brand is used in a sentence to position it as the brand that others should emulate, then you are operating at a Trademark level of service.” – Shep Hyken When Your Company Becomes a Verb , Hyken blog . Use them often” – Micah Solomon 8 Internal Customer Service Best Practices , Micah Solomon blog.
Win the Customer
SEPTEMBER 5, 2023
In this blog post, we’ll explore why social media customer service is so important and why businesses should prioritize it. Brand Image and Reputation : Social media is a powerful tool for shaping and managing a brand’s image and reputation.
Doing CX Right
SEPTEMBER 19, 2020
Is it strictly the companies we buy from or do consumers have a responsibility in achieving a positive outcome too? Don Miguel Ruiz’s best-seller, The Four Agreements , focuses on positive change drivers. Make sure your personal brand is what you want to project. Provide positive input as well as your complaints.
Totango
FEBRUARY 23, 2024
The first months in a leadership position are critical to setting the tone for your future with the organization. Karen has a unique story as she joined Totango right after the company updated its positioning narrative and completed a brand refresh. years on average.
Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
SurveySensum
JULY 11, 2023
Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. You also can’t wait to tell your friends about it, spreading positive word-of-mouth.
SurveySensum
JANUARY 25, 2024
Moreover, 76% of individuals surveyed express a greater trust in content shared by “normal” people than by brands. Not to mention, earned media, including word-of-mouth and peer-to-peer referrals, drives a whopping 4x brand lift compared to paid media. To find these brand advocates, use simple CX metrics like CSAT and NPS.
SurveySensum
SEPTEMBER 6, 2023
To my surprise, I found numerous positive reviews and recommendations from delighted OnePlus customers. Now, imagine a scenario where these satisfied customers didn’t share their positive experiences. This is where brand advocacy comes into play. What is Brand Advocacy? But who can be your brand advocates?
SurveySensum
FEBRUARY 29, 2024
To further explore this crucial topic, in this blog, we’ll be delving into employee satisfaction and its profound impact on your business’s success. When employees are satisfied, they find meaning in their work, feel a sense of accomplishment, and enjoy a positive work environment. So, what is the solution here?
SurveySensum
OCTOBER 18, 2023
Did you know that a remarkable 77% of customers hold brands in higher esteem when they actively seek and diligently apply valuable customer feedback? Customer feedback is the valuable insights provided by customers about their experiences with a product, service, or brand. But what is customer feedback and why is it so important?
Totango
MARCH 8, 2022
Some brands set up their customer success communities to enhance their customer support or to support their marketing efforts. Giving CS companies promotional opportunities to position their brands as thought leaders, generate leads, and plug software products (within the limits of the community’s policies on promotions).
Totango
JULY 28, 2021
Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. This can determine whether customers renew or churn and whether they become loyal ambassadors for your brand. Promoting your position in the right places.
Win the Customer
JUNE 13, 2023
This psychological phenomenon, rooted in our innate desire to conform and belong, can be harnessed to positively influence customer perception and loyalty. In this blog post, we’ll explore how embracing the Bandwagon Effect can lead to a more enriching customer experience.
Fonolo
AUGUST 11, 2020
Everything and anything from your products to brand voice and color will impact how customers feel about your business. The fact is that all the marketing and positive reviews in the world count for little. Here are some factors that influence customers’ experience with your brand: Price. Social Media. Demographics.
Intercom, Inc.
MAY 8, 2018
Encourage visitors to engage with our brand and content. Next, our blog is a popular destination for website visitors, so we wanted to spotlight a subscription form. Position #2 Content Showcase app, linking to our product tours. Position #3 Mailchimp Capture app to capture blog subscribers. Continue to iterate.
Comm100
APRIL 2, 2024
A higher CSAT score not only reflects happier customers but also drives loyalty, positive word-of-mouth, and increased revenue potential. In this blog we will explore effective strategies and plans to improve your CSAT score, ensuring your business thrives by keeping your customers at the heart of what you do.
SurveySensum
NOVEMBER 16, 2023
By being strategically positioned, on-page surveys provide real-time insights into customers’ experiences , preferences, and potential issues. Brand Example SurveySensum smartly uses on-page surveys to get user opinions while they’re using the platform. Brand Example Zonka uses side tab surveys to gather and analyze the feedback.
Lumoa
MARCH 10, 2022
Imagine if a customer submitted a question about your product got a personalized response saying “Hey, we received your question and thought it was really insightful, so we answered it on our blog!” . And an appreciated customer is a customer much more likely to stay with your brand.
Beyond Philosophy
JANUARY 19, 2015
Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. and Israeli business schools, represents large data sets covering online word-of-mouth, offline word-of-mouth, brand equity, and customer brand research. consumers, compared to 3.7
SurveySensum
JANUARY 30, 2024
A few months ago, I interviewed candidates for the Customer Experience Head position in our team. This blog will not only provide CX interview questions that delve into the candidate’s understanding of CX but also help you select the ideal candidate for your company.
Comm100
DECEMBER 12, 2023
This blog will delve into the top four customer service trends that are expected to take center stage in 2024. This blog is written for you, the experienced customer service professionals, who are the driving force behind these changes that will improve CX and internal efficiencies.
Execs In The Know
OCTOBER 9, 2023
Reflecting on 2023, it’s evident that AI has made monumental strides from both a consumer and brand perspective. But across the undulating positives and negatives, there remains no question that AI will play a significant role in the future of businesses everywhere. So, will AI be our new superpower or our substitute?
TeamSupport
JULY 20, 2020
“Technical Support Excellence is the achievement of the maximum positive impact on profitability and reputation of the company, product, or brand being supported through the efficient and effective delivery of support.” 1 This blog is inspired by Technical Support Excellence , a report by Service Excellence Research Group, LLC.
Beyond Philosophy
NOVEMBER 7, 2016
Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. These positive feelings tend to spread. It created a positive memory for her. Customers today are bombarded with brand images and messages nearly everywhere they turn, which can lead to them giving yours the Heisman.
Sprinklr
SEPTEMBER 16, 2021
How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. It’s important to understand the differences between the two and how to use both to build your brand monitoring strategy. What is brand monitoring?
Win the Customer
SEPTEMBER 8, 2023
It’s not just about having a great product or service; it’s about how you make your customers feel when they interact with your brand. In this blog post, we’ll explore why CX matters for startups and provide actionable strategies to craft a CX strategy that can lead to success. A superior CX sets you apart.
CSAT.AI
DECEMBER 21, 2022
1) This story from Shep Hyken’s blog about an Ace Hardware manager and an elderly customer is a heartwarming one that resulted in a nine year long tradition. . They give customers a positive story they want to share about a brand. But there are the wonderful ones that keep the seasonal spirit alive and well. Tis the season! .
Totango
JANUARY 22, 2024
At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. But now, market conditions demand a pendulum shift towards lifetime value creation and continued investment in brand building.
Win the Customer
SEPTEMBER 7, 2023
In this blog post, we’ll explore how the McKinsey Matrix can be applied to optimize customer interactions and drive sustainable growth. This includes factors like product quality, brand reputation, and customer service. Surprisingly, this matrix can be adapted to enhance customer experience strategies.
Zendesk
NOVEMBER 15, 2021
Gartner research reveals that 74 percent of customers expect more from brands, not only in their products and services but also in how they treat their customers. And 83 percent of consumers say they will not do business with brands they don’t trust. 83 percent of consumers say they will not do business with brands they don’t trust.
Win the Customer
SEPTEMBER 12, 2023
In this blog post, we’ll explore the significance of measuring customer satisfaction and delve into key metrics that provide valuable insights. Understanding Customer Satisfaction At its core, customer satisfaction is a reflection of how content and fulfilled your customers are with their experiences with your brand.
Totango
AUGUST 23, 2022
B2B customer journey touchpoints are occasions when business customers interact with a brand. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. Blog content. Video content and ads. Video chat.
Zendesk
JUNE 21, 2023
Brand advocacy can be a very effective tool for businesses looking to get the word out and expand market reach. There are several different types of brand advocates, all of which can positively impact your business. What is brand advocacy? Benefits of brand advocacy What is a brand advocate?
Fonolo
MARCH 28, 2023
They also share and compare their experiences with your business against the biggest brands in the world. If you’re considering a career as a customer experience manager for a contact center, this blog post will guide you on how to get there. Excellent customer experience is a must and should never be overlooked.
SurveySensum
FEBRUARY 7, 2024
Motista reveals a significant trend: a remarkable 71% of individuals recommend a brand influenced by the emotions it triggers in them. Furthermore, those who forge emotional connections with a brand are three times more inclined to express positive sentiments about it. – Forging emotional bonds. How To Do It?
Execs In The Know
NOVEMBER 22, 2022
The current hiring environment for customer service agents with native speaking skills is one of the toughest positions to hire and retain; imagine what that will look like in a few years. It’s no secret that companies are struggling to backfill positions and locate talent, especially native or bilingual speakers.
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