Remove blog customer-acquisition-cost
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2024 Expectations: The forefront of the next generation of customer success

Totango

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. In fact, 63% of CAB members said their top 2024 prediction was that businesses would put more strategic and bottom-line emphasis on expansion versus acquisition to drive revenue growth.

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How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Text marketing.

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Why Now is the Time to Invest in Customer Success

Totango

We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business. Customer retention is the lifeblood of recurring revenue enterprises, no matter what the external economic circumstances may be. Reach out and check in with them regularly.

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Do You Measure These Customer Success Metrics?

CSAT.AI

Let’s go deeper into a few more customer success metrics. The following KPIs help you plan your strategy and monitor your revenue and costs of customer success. Customer Health Score (CHS). No, this isn’t about how many steps your customer is getting in daily or their fiber consumption (unless you’re a wellness brand).

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Customer Intelligence – May Edition

VOZIQ

Often, leaders focus on significant opportunities while working on retention strategies, but the truth is that the small, readily available retention opportunities to retain customers bring in the best results. This blog shows how technology can render services to improve the customer experience with a solution-driven approach.

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Customer Intelligence – May Edition

VOZIQ

Often, leaders focus on significant opportunities while working on retention strategies, but the truth is that the small, readily available retention opportunities to retain customers bring in the best results. This blog shows how technology can render services to improve the customer experience with a solution-driven approach.

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

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