Halo Effect vs. Horns Effect: The Impact of Initial Impressions on Brand Perception
Customer Think
JUNE 14, 2023
When it comes to branding, first impressions are critical as they can have a lasting impact on how customers perceive your brand. This blog post will look at the halo and horns effect – two cognitive […] There are psychological models on human perception that can play a significant role in how people perceive your brand.
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