Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Engineering 225

Engineering Start-ups E-commerce Sales 225

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024. Retention is the new acquisition.

AI 96

AI Engineering Business Growth Customer Acquisition 96

Uniphore

NOVEMBER 18, 2021

How CX Leaders and Their Teams Can Benefit From Emotion AI Emotion AI enables brands to recognize how people feel about their products and services. Always be in the know, sign up for our blog Email Address By submitting your email, you agree that Uniphore may send you industry insights, service updates, and other marketing communications.

CX 162

CX Artificial Intelligence AI Business Growth 162

Totango

NOVEMBER 27, 2023

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. Analyzing extensive datasets to forecast trends.

B2B 94

B2B ML CRM Customer Relationship Management 94

Intercom, Inc.

FEBRUARY 5, 2018

A few years ago I came out of a meeting with my product manager where we talked about the next feature we should build. Needless to say, we didn’t have a clear product strategy. To take my mind off things I opened my RSS reader and a post called “ Product strategy means saying no ” caught my eye.

Start-ups 217

Start-ups 217

Intercom, Inc.

AUGUST 14, 2018

The first law of content marketing is that publishing is an expensive business. One common approach is to outsource content production, which can be cheaper in pure monetary terms. That’s because the second law of content marketing is that crappy content generates crappy business. Enter evergreen content.

Non-Profits 182

Non-Profits Sports Gaming Start-ups 182

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Gambling 211

Gambling B2B Education Business Growth 211

Totango

NOVEMBER 15, 2023

Totango’s customer success software drives cross-functional enterprise teams toward enhanced productivity, retention, and growth. The best of customer success At Totango, we know just how important it is for customers to receive not only a high-quality product but one that has been thoroughly vetted by their peers.

Outlook 115

Outlook Customer Satisfaction Customer Feedback Gaming 115

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

Start-ups 201

Start-ups Social Media Gaming Technology 201

Totango

AUGUST 3, 2021

A freemium strategy is one of the best ways to sell a SaaS product. While a freemium strategy is a powerful method, it has potential pitfalls. Mistake #1: Not Unlocking Enough Features to Showcase Product Value. One common mistake is being too stingy with the freemium version of your product.

Sales 118

Sales Social Media Engineering Technology 118

Intercom, Inc.

JUNE 14, 2022

For example, users who signed up for a particular product in the month of May 2021 could be classified as a cohort, since they share a specific action: they all signed up for the same product during the same time period. Maybe you want to know how many customers visited your blog or read your testimonials before making a purchase.

Customer Loyalty 118

Customer Loyalty Sales 118

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement? The Dynamics of “Land and Expand”.

Net Promoter Score 99

Net Promoter Score Customer Acquisition NPS Customer Journey Map 99

MattsenKumar

MAY 7, 2024

Our blog post discusses outsourcing customer service to meet modern expectations. Businesses have introduced new customer service outsourcing strategies amidst the COVID-19 pandemic, resulting in changes to client and customer experiences. Today’s competitive business market demands scalability and flexibility.

Customer Satisfaction 52

Customer Satisfaction Contact Center Customer Service CRM 52

Totango

FEBRUARY 23, 2024

It’s a difficult level to reach and perhaps even more difficult to remain at – especially in the role of a Chief Marketing Officer (CMO). This is a subject that Totango’s Chief Marketing Officer (CMO) Karen Budell is well-versed in since she stepped into this role with the company. years on average.

Start-ups 100

Start-ups Business Growth Sales 100

Totango

AUGUST 23, 2022

In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Others may apply for specific markets and products.

Touchpoint 118

Touchpoint B2B Customer Journey Map Social Media 118

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. gigabytes per year. Those tactics all focus on what happens post-publication. Opinionated

Social Media 222

Social Media B2C Start-ups B2B 222

Win the Customer

SEPTEMBER 7, 2023

The McKinsey Matrix, a tool initially designed for portfolio analysis, proves to be surprisingly versatile when applied to customer experience strategies. Surprisingly, this matrix can be adapted to enhance customer experience strategies. This includes factors like product quality, brand reputation, and customer service.

Customer Experience 59

Customer Experience Innovation Customer Satisfaction Customer Service 59

Totango

DECEMBER 29, 2021

Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. In this blog, we’ll look at the keys to building a customer-centric roadmap. First, we’ll consider why being customer-centric with your product development is so important in today’s digitized economy.

Customer Satisfaction 100

Customer Satisfaction Technology Technology 100

Fonolo

MAY 23, 2023

This blog will explore the concept of hyper-personalization to understand its benefits, discuss strategies and consider examples. We’ll also highlight essential tools for a successful hyper-personalization strategy. And they’ll reward businesses who invest in hyper-personalized service with their loyalty.

Contact Center 106

Contact Center Machine Learning Social Media Artificial Intelligence 106

Totango

JUNE 28, 2021

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. What Is a Freemium Strategy? Limited ad-free use of the product.

Technology 92

Technology Technology Sales Customer Experience 92

Totango

JUNE 21, 2023

We are thrilled to announce an exciting new product as part of our Composable Customer Success platform: Totango In-App ! To address this gap, we’re excited to announce the upcoming beta release of Totango In-App, a product designed to drive alignment and break down silos within organizations.

Customer Satisfaction 86

Customer Satisfaction Sales 86

Customer Think

DECEMBER 4, 2022

Every function, every job in an organization is somehow connected with their organization’s strategies, goals, and objectives. first appeared on Partners in EXCELLENCE Blog -- Making A Difference. The top executives and boards establish [.]. The post Can You “Connect The Dots” With Your Customer?

Sales 76

Sales 76

SurveySensum

APRIL 1, 2024

Through strategic efforts that range from forming authentic connections with clients to aligning products with consumer values, startups can position themselves as credible alternatives to the tried-and-tested giants of their industries. Transparency, quality, and authenticity are pillars on which a startup can build a foundation of trust.

Non-Profits 52

Non-Profits Social Media Customer Feedback Close the Loop 52

Totango

MARCH 8, 2022

Providing a forum to share CS strategies, tips, and best practices. In particular, be aware of any community guidelines regarding product promotion. Some communities may allow direct product promotion under certain conditions, while others may only allow indirect promotions, such as linking to your site in a profile.

Social Media 118

Social Media B2B Customer Loyalty Start-ups 118

The Customer Service Blog

APRIL 2, 2024

This was after experimenting with her own home-made natural products created on her kitchen table. She wanted to provide quality skincare products in refillable containers, sold with truth and integrity, rather than marketing hype. Darren Bugg Editor, The Customer Service Blog.

Social Media 52

Social Media Retail Innovation Start-ups 52

ClearAction

NOVEMBER 11, 2022

Gratitude Grows Gains from Customer Experience Strategies Lynn Hunsaker. Embedding gratitude in your business strategies for customer, employee, and partner experience (CX, EX, PX), and beyond, will benefit your organization on every level, every day. Your Marketing team supports customer retention in balance with customer acquisition.

Customer Experience 71

Customer Experience Key Driver Analysis Customer Acquisition CX 71

SurveySensum

JANUARY 26, 2024

Intrigued, she navigated the website and product and finally placed the order. Understanding how customers become aware of your brand, products, and services is crucial for laying a solid groundwork for their journey. So, what strategies do you need to use at this stage? So, what strategies do you need to use at this stage?

Social Media 52

Social Media Touchpoint Start-ups Customer Feedback 52

Zendesk

APRIL 18, 2022

It’s no different for sales and marketing teams when sourcing leads. When someone is motivated to find you because they are looking for a particular product or service, the first point of contact—whether it’s a web search, referral, or an Instagram story—is the lead source. Blog articles. Content marketing. Cold calls.

Social Media 98

Social Media CRM B2B B2C 98

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies.

Start-ups 77

Start-ups Event Planning Social Media Customer Acquisition 77

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. The best of the blog. Significant digits: 240 blog posts, 18 videos. Paul Adams, VP of Product.

Engineering 150

Engineering Start-ups Gaming Sales 150

Customer Think

APRIL 25, 2021

I wrote about Product Led Growth. It’s the latest hot new strategy being promoted by many SaaS companies and VC’s. It’s not a new strategy, we’ve seen it so often in the past, companies with Hot Products focused just on fulfilling customer demand. Should Marketing Be Measured On Revenue?

Sales 76

Sales 76

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. Then, we’ll walk you through three steps for creating a solid customer experience strategy. What is B2B Customer Experience?

B2B 111

B2B B2C Customer Experience Net Promoter Score 111

Totango

MARCH 24, 2022

It was refreshing to reconnect with our customers and peers in the customer success community and inspire businesses across the globe with purposeful presentations and product demonstrations, meaningful conversations and fun social interactions. Nate Richardson, Senior Product Manager, Totango. Anne Ting, SVP Marketing , Totango.

Engineering 94

Engineering Sales Customer Experience 94

SurveySensum

JANUARY 24, 2024

One of our long-time SaaS clients, Alice, launched her business a few years ago, and her project management tool skyrocketed as it solved a few drawbacks of existing tools in the market. Initially, Alice was excited about these feature requests from the product feedback surveys. Let’s scroll down and discover!

Sales 52

Sales Customer Feedback Start-ups CX 52

MattsenKumar

OCTOBER 12, 2023

Our blog post discusses outsourcing customer service to meet modern expectations. Businesses have introduced new customer service outsourcing strategies amidst the COVID-19 pandemic, resulting in changes to client and customer experiences. Today’s competitive business market demands scalability and flexibility.

Customer Service 84

Customer Service Customer Satisfaction Contact Center CRM 84

Totango

AUGUST 16, 2022

Customer retention software has become essential for effective SaaS customer success strategies. Encouraging more significant product usage. Identifying customers in the market for upsell offers and referral invitations. Aligning Your Customer Retention Goals with Your Customer Success Strategy.

Customer Retention 102

Customer Retention CRM Customer Relationship Management Customer Loyalty 102

The Customer Service Blog

SEPTEMBER 20, 2023

As many readers will already know, when I’m not editing The Customer Service Blog, I also do university lecturing in the disciplines of Marketing, Management and Business Studies. One of my areas of expertise is pricing strategy, and how this can be used within marketing to maximise profitability.

Gambling 76

Gambling Hospitality Hospitality Social Media 76