Totango

FEBRUARY 23, 2024

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. On the other hand, the CCO focuses on what happens after the sale, overseeing onboarding, customer support, driving retention, and minimizing churn.

Customer Acquisition 91

Customer Acquisition Sales CRM Innovation 91

Intercom, Inc.

MAY 13, 2022

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. A prospect is a qualified lead and can be anyone in your target market. Essentially, it’s a strategy that tells marketers how to generate leads. .

B2C 118

B2C Social Media B2B Sales 118

Uniphore

OCTOBER 26, 2021

Uniphore Unite is a robust partner program that includes essential resources to support the partner lifecycle end – to – end and enables partners to leverage Uniphore’s best-of-breed, innovative technology to expand their portfolio and profitability.

Innovation 179

Innovation AI Artificial Intelligence Sales 179

Totango

JANUARY 10, 2024

From there, Beswada explained that the insights are grouped into relevant segments and then aggregated into dashboards accessible across the organization to marketing, product, operations, and sales. Our leadership team embraces a culture of ‘listen and learn,’ redefining how we share and act on customer insights.

Sports 93

Sports Customer Satisfaction Sales Healthcare 93

Totango

APRIL 4, 2024

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 89

Sales Start-ups Gaming Customer Satisfaction 89

Totango

MAY 27, 2022

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. What Is Product-led Growth (PLG)? What is PLG?

Customer Acquisition 120

Customer Acquisition Customer Retention Sales Technology 120

Intercom, Inc.

APRIL 13, 2018

Great SaaS sales reps can change your entire business. So what is it about these SaaS sales reps that differentiates them from the rest? What do they know about the industry that mediocre sales reps don’t? Let’s break down a few things that all the best SaaS sales pros understand. of sales emails are opened.

Sales 224

Sales CRM Social Media Customer Acquisition 224

Customer Think

DECEMBER 27, 2023

How it can Transform the Sales and Marketing Efforts of an Organization? In this blog, we are going to shed light on all such questions related to master data management solutions and services. What is Master Data Management (MDM)? Why it is Essential for Businesses Today? We will have a look at how MDM technology […]

Sales 59

Sales Technology Technology 59

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Foster cross-functional alignment through common customer goals Alignment is most frequently achieved when there’s clarity and commonality around insight and objective.

Sales 89

Sales Scorecard NPS Customer Acquisition 89

Inside Customer Service

DECEMBER 2, 2021

Some companies have marketing roles with the word "evangelist" in the job title. Some companies have marketing roles with the word "evangelist" in the job title. You might find them in sales, marketing, customer service, operations, or even finance. Scratch that. Aren't those great?" They really stand out."

Retail 260

Retail Social Media Finance Sales 260

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 106

Sales Sports AI Touchpoint 106

Zendesk

APRIL 18, 2022

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Blog articles. Without a proper citation to the source, a lead is less likely to convert.

Social Media 98

Social Media CRM B2B B2C 98

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Sales 177

Sales Start-ups Engineering Technology 177

Totango

MAY 24, 2022

Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. A typical CRM feature list also may include: Storing notes on customer marketing and sales interactions.

CRM 89

CRM Customer Relationship Management Customer Relationship Sales 89

Totango

AUGUST 23, 2022

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch.

Touchpoint 115

Touchpoint B2B Customer Journey Map Social Media 115

Intercom, Inc.

OCTOBER 2, 2018

We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well. While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup. Time to kill the blog. Our final color palette.

Engineering 162

Engineering Social Media Customer Acquisition Start-ups 162

Customer Think

MARCH 30, 2023

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 64

Sales 64

Totango

NOVEMBER 27, 2023

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. Analyzing extensive datasets to forecast trends.

B2B 91

B2B ML CRM Customer Relationship Management 91

Zendesk

JUNE 11, 2021

The concept of a “sales funnel” is a little misleading. But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way. That doesn’t mean your sales and marketing teams should settle for a slow drip of conversions, though.

Sales 86

Sales Social Media B2B CRM 86

Customer Think

DECEMBER 21, 2022

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 69

Sales 69

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Start-ups 138

Start-ups Sales Gaming 138

Customer Think

FEBRUARY 16, 2023

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 64

Sales 64

Fonolo

JULY 5, 2023

A negative turn in customer opinion may not destroy your business, but it will almost certainly lead to lost revenue, market share, and reputation. Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. What is Customer Perception?

Social Media 104

Social Media Sports Customer Satisfaction Net Promoter Score 104

Totango

OCTOBER 12, 2022

The answers revealed that customer success teams are enterprise-wide collaborators—engaging with product management, sales, marketing, operations, and services and support departments. Recent years have seen an astonishing rise in the popularity of subscription-based products and services. Leading the charge.

Sales 110

Sales Customer Retention Innovation Customer Experience 110

Customer Think

JANUARY 12, 2023

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 64

Sales 64

Customer Think

MARCH 22, 2023

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 59

Sales 59

Totango

AUGUST 3, 2021

Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. While giving away too little value can fail to motivate premium upgrades, giving away too much can be equally damaging to sales. What Are the Most Common Freemium SaaS Mistakes and Their Solutions?

Sales 118

Sales Social Media Engineering Technology 118

Customer Think

DECEMBER 4, 2022

Every organization has goals—revenue, earnings, growth, market penetration, geographic penetration, product/offering growth, how they are perceived by customers, how they are perceived in their communities, expansion, competitive positioning, and on and on. first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

Sales 78

Sales 78

Zendesk

JANUARY 5, 2022

Every salesperson is eager to hit their monthly quota—the more sales, the better. But the road to that finish line is reliant on a set of key players: sales leads. Before sales reps can meet their targets, they need a clear understanding of what a sales lead is and how a lead is different from a prospect.

Sales 105

Sales Outlook Social Media B2B 105

Totango

NOVEMBER 8, 2023

Pendo and Mixpanel, two leading solutions in the enterprise software market, give SaaS companies the power to track and analyze product usage across their customer base—creating a rich set of data and insights key to designing, iterating, and improving the customer experience. What is Pendo? What is Mixpanel?

Finance 91

Finance Customer Retention Sales Technology 91

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Customer Retention 124

Customer Retention Sales Business Growth 124

Fonolo

DECEMBER 6, 2022

When you develop your contact center, you create opportunities for more sales, customer satisfaction, and workplace efficiency. . Enhancing customer satisfaction and sales . Are your sales dropping? Of course, this could be caused by market drivers and staffing issues, too. . He’s right!

Contact Center 142

Contact Center Net Promoter Score Customer Satisfaction Sales 142

Intercom, Inc.

JANUARY 30, 2019

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Automating our sales and marketing. We use Custom Bots to proactively engage with people coming to our marketing website and send them on the right customer journey based on their goals.

Sales 117

Sales Start-ups Customer Satisfaction Technology 117

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024. Additionally, our CAB members are buzzing about AI. Retention is the new acquisition.

AI 94

AI Engineering Business Growth Customer Acquisition 94

The Customer Service Blog

MARCH 21, 2024

John Lewis is a company I have mentioned numerous times in my blog over the last few years. In fact one of the very first articles in this blog - way back in 2016 - was about them (you can read the article by clicking here ). After all, this entire blog is about customer service! Darren Bugg Editor, The Customer Service Blog.

Retail 57

Retail Finance Sales Customer Service 57

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Keeping lines of communication open between product, sales and customer success is essential for a well-oiled, highly-efficient product organization.

Engineering 225

Engineering Start-ups E-commerce Sales 225

Intercom, Inc.

JUNE 14, 2022

Customer cohort analysis is a useful tool for marketing professionals, development teams, and other stakeholders who may want to better understand their customers’ behaviors in order to better target their messaging, alter their services, and meet customers’ needs. What is a customer cohort?

Customer Loyalty 118

Customer Loyalty Sales 118