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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. So what is it about these SaaS sales reps that differentiates them from the rest? Persistence is a key driver of SaaS sales. Only 23.9%

Sales 224
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What is the buyer’s journey? Definition, stages, and examples

Zendesk

It can take days, weeks, or even months of careful thought before they commit to buying. And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. Essentially, it’s what a sales funnel looks like from a prospect’s perspective.

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Hey, partner! Introducing new programs for app and service partners

Intercom, Inc.

For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. We’ll also offer resources to help your sales team do the same. Example sales one pager. Improve retention.

Sales 223
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Set your sales team’s written communication apart with GEMS, our email coaching framework

Intercom, Inc.

As a sales manager, the most impactful thing you can do is coach your team. Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on. Emails introduce your solution.

Sales 118
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Lead conversion: Examples and effective tips for improvement

Zendesk

Finding prospects can feel so difficult that many companies throw excess resources toward lead generation, but then stall when it comes to converting those leads into sales. With so much effort going into gaining initial interest, it’s doubly frustrating when sales leads aren’t immediately ready to buy. sales qualified lead (SQL).

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Announcing The 21st Century Guide to Lead Qualification

Intercom, Inc.

In the 1960s, IBM revolutionized the sales process with the introduction of BANT, a framework for finding qualified leads for your product. Unnecessarily long sales cycles dictated more by the sales team’s requirements rather than the prospect’s. And for nigh on 30 years, this framework worked well. The result?

B2B 135
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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Blog articles.