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The Unexpected C-Suite Collaboration You Need for Success

Totango

What do these four pairs have in common? Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. Marketers are increasingly targeted at driving pipeline and impact on revenue, but [the job] doesn’t end there.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. She knows the process, what works, what doesn’t. That way, she knows.

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What is the buyer’s journey? Definition, stages, and examples

Zendesk

It can take days, weeks, or even months of careful thought before they commit to buying. And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. What is the buyer’s journey? How do you track the buyer’s journey stages?

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Cha Ching! How Support and Success Join Forces to Drive Revenue

TeamSupport

“You’re not paying close enough attention to your customers.”. This blog provides the highlights from their talk. What did they mean ? At TeamSupport we have a belief that B2B companies are neglecting their existing customers in favor of focusing on new business. How do you accomplish that?

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Lead conversion: Examples and effective tips for improvement

Zendesk

Filling up faster than you can make outreach calls. Finding prospects can feel so difficult that many companies throw excess resources toward lead generation, but then stall when it comes to converting those leads into sales. In this piece: What is lead conversion? What is lead conversion? Paying customer.

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

If you wrote a research paper in college, you may still be haunted by the strict, seemingly arbitrary rules of citations in the MLA, APA, or CMS formats. But there was a good reason to cite your research: you, and anyone reading your paper, needed to know where you got your sources. What is a lead source?