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2024 Expectations: The forefront of the next generation of customer success

Totango

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. Most expect to see CS emerging as a growth engine. Human expertise, along with AI technology, transforms CS into a significant growth engine for their companies.

AI 94
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Subscribing to the future with Zuora’s Carl Gold

Intercom, Inc.

But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. To navigate the current minefield of growth, businesses need to shift their focus.

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Customer Satisfaction is at 17 year low. These stats tell you why…

Beyond Philosophy

For example, from the supply-side perspective, McDermott says the organization that thinks CX is important but does nothing about it probably still sees customer service as a cost center rather than a revenue-generating engine for growth. McDermott says it is happening, but slowly. . There is a definite gap between the two.

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Understand what makes your customers click

RateMyService

Most businesses were used to traditional ways of customer acquisition. The pandemic presented business owners a new reality where they had to develop new ways of customer engagement or risk going under. Businesses will double down on new channels of communication that will rival their spend on traditional media.

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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

Yet only 49% of the customers said that they had positive customer experiences with companies. Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth.

Retail 52
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

Yet only 49% of the customers said that they had positive customer experiences with companies. Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth.

Retail 52
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What metrics are the most important for your product?

Intercom, Inc.

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue. The next step is to look for signals that are specific to the product or feature which map to these concepts.