Beware False Scorecards for B2C Chat
Fonolo
JANUARY 8, 2020
Beware False Scorecards. It would be great if we had clear stats that would track the success of the various channels, such as “total unique conversations per month” or “unique active customers.” The temptation to find a scorecard is strong, so beware of stats being cited that seem to fill that role but, on closer inspection, do not.
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