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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Moreover, you can put customer retention strategies into focus only when you have customers to retain.

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How to Boost E-Commerce Sales with Contact Center Software

Hodusoft

How to Boost E-Commerce Sales with Contact Center Software “What does the sales of an e-commerce company have to do with contact center software ?” At HoduSoft, we have helped many e-commerce companies increase their sales volume. Challenges E-Commerce Companies Face How Contact Center Software Can Boost E-Commerce Sales?

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The ultimate sales glossary: 100 sales terms to know

Zendesk

If you’ve ever taken sales training of any kind, you know that mastering sales vocabulary is shockingly difficult. Many sales terms sound interchangeable when, in fact, they mean drastically different things. That’s why we compiled a list of the 100 most useful sales terms every salesperson needs to know. Sales job terms.

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What is customer lifetime value?

Intercom, Inc.

Besides helping you forecast future revenues for operational planning purposes, analyzing CLV helps you target your most valuable customers with sales and marketing efforts and determine whether your customer acquisition costs (CAC) are in line with what you expect to earn from each new customer.

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Customer Acquisition vs. Retention: The Perfect Balancing Act

1 to 1

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

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Why Customer Loyalty Really Matters and How to Improve It (Infographic)

Provide Support

After all, loyal customers are the biggest assets of any business. In fact, customer loyalty is the key determinant of an organization’s success, yet many companies still keep focusing more on sales and customer acquisition. Why Customer Loyalty Matters and How to Improve it.

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On Which Does Your Company Focus: Customer Acquisition or Retention

CX Journey

Image courtesy of Quadient Where does your company put a greater focus, on acquiring new customers or on retaining existing customers? The old debate stands: should companies focus on customer acquisition over retention ? Make a customer, not a sale. Katherine Barchetti.