article thumbnail

5 Strategies for CX Excellence

PeopleMetrics

After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". This activity alone with make your company 10x more customer-centric.

CX 163
article thumbnail

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). So What is VoC?

VOC 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Guide to Choosing the Right Text Analysis Software for Your Business

Lumoa

And, if you’re nodding along, I’m also betting you’re savvy enough to know that the future of business success is tightly intertwined with embracing Machine Learning (ML) and Artificial Intelligence (AI). AI tools are changing the way we analyze customer feedback. .’ It’s a common goal, after all.

article thumbnail

New Text iQ machine learning models deliver industry leading accuracy with sentiment analysis

Qualtrics

Lexicon-based models and traditional machine learning models, such as support vector machines (SVM) or decision trees, are popular in building sentiment analysis models. Traditional machine learning approaches, on the other hand, leverage handcrafted features such as tf-idf, parts of speech, or adjectives to train the model.

article thumbnail

Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer service (CS) is critical for delivering a great customer experience (CX). All too often, these terms are used interchangeably, but they are not synonymous— CS is not the same as CX. Customer service is part of the overall customer experience, not the entire customer experience.

CEM 117
article thumbnail

How to Develop and Implement a Customer Experience Strategy

Lumoa

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

article thumbnail

CX Secrets: Keeping a CX Mindset

PeopleMetrics

Today's CX Secret revolves around the notion of a "Customer Experience (CX) Mindset." High-end hospitality companies have owned the CX space for years because they maintain this mindset that every touch point they have with a customer has to be excellent. The 40 Lessons That Turn Customer Feedback into Gold.

CX 64